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Fools Rush in: Steve Case, Jerry Levin and the Unmaking of AOL Time Warner
 
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Fools Rush in: Steve Case, Jerry Levin and the Unmaking of AOL Time Warner (Hardcover)

by Nina Munk (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 368 pages
  • Publisher: HarperCollins; illustrated edition edition (3 Jun 2004)
  • Language English
  • ISBN-10: 0060540346
  • ISBN-13: 978-0060540340
  • Product Dimensions: 23.4 x 15.7 x 3.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 748,125 in Books (See Bestsellers in Books)

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Product Description

Review

"Superb... a tour de force that explores the motivations and actions of all the key players." -- Fast Company


Product Description

The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.

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What Do Customers Ultimately Buy After Viewing This Item?

Fools Rush in: Steve Case, Jerry Levin and the Unmaking of AOL Time Warner
89% buy the item featured on this page:
Fools Rush in: Steve Case, Jerry Levin and the Unmaking of AOL Time Warner 4.0 out of 5 stars (1)
Stealing Time: Steve Case, Jerry Levin and the Collapse of AOL Time Warner
11% buy
Stealing Time: Steve Case, Jerry Levin and the Collapse of AOL Time Warner 4.0 out of 5 stars (2)
£8.99
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Average Customer Review
4.0 out of 5 stars (1 customer review)
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars Can You Tell a Book by Its Cover?, 22 Feb 2005
By Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews
(TOP 10 REVIEWER)      
Having read Stealing Time by Alec Klein, I was sure that I didn't want to read another book about the AOL-Time Warner fiasco. But then I happened to see the cover of this book at the library and couldn't resist its delightful cover. And I'm glad that the cover drew me in.

Ms. Munk has written a delightful story of the world's worst large merger that features lots of texture about the key players (especially Gerry Levin) and is written in a simple, effective style. Her book has more balance than the Klein book which emphasizes the sales and accounting legerdemain at AOL.

One of the book's most engaging qualities is that it is filled with powerful and interesting quotes from the participants and the observers.

I have had the opportunity to observe Time Warner in the past as a consultant, and I was struck that Ms. Munk did well in capturing the management style of the company and its reclusive CEO, Mr. Levin.

I would have rated the book higher except that this report still leaves the central mystery of AOL-Time Warner unexplained . . . why didn't anyone at Time Warner or its advisors figure out that AOL's profit success was based on a three-card Monte game before the deal was announced? Either people were bought off or they were monumentally stupid. Getting to the bottom of that mystery will have to await yet another book on this subject, I'm afraid. Ms. Munk puts it down to Mr. Levin's "big-picture, don't-bother-me-with-the-details" mentality.

If you want smooth, easy reading that gets most of the facts right, this book is a good choice. I particularly commend this book to students who are learning about how to make (and more importantly, not to make) acquisitions. If you mainly want to know about the AOL shenanigans, I suggest Stealing Time instead.

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