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Selling the Dream: Sales as Evangelism (Hardcover)

by Guy Kawasaki (Author)

5.0 out of 5 stars See all reviews (3 customer reviews)

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Paperback (New edition)	�14.00	�7.93	31 used & new from �0.01

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Product details

Hardcover: 224 pages
Publisher: HarperCollins (23 Jan 1992)
Language English
ISBN-10: 0060166320
ISBN-13: 978-0060166328
Product Dimensions: 23.4 x 15.7 x 3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 1,114,144 in Books (See Bestsellers in Books)

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Product Description

Arguing that the latest approach to selling is Evangelism - changing passive customers into zealous advocates by converting them to your product - this book shows how any salesperson can turn their own customers into converts. Guy Kawasaki is the author of "The Macintosh Way".

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	53% buy the item featured on this page: Selling the Dream: Sales as Evangelism 5.0 out of 5 stars (3)
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1 of 1 people found the following review helpful:

5.0 out of 5 stars guy provides a blueprint for making your dream happen., 21 Jan 1999

By A Customer

This review is from: Selling the Dream: Sales as Evangelism (Paperback)

one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars This is an incredibly insightful marketing handbook!!, 13 Jan 1997

By A Customer

This review is from: Selling the Dream: Sales as Evangelism (Paperback)

Mark Twain once said that the difference between the right word and almost the right word is the difference between "lightning and lightning bug". The same could be said about what many MBAs think marketing is compared with the "evangelist's" view of marketing. The latter gets an incredible charge from sharing some product or service, from promoting a cause passionately; the former is marking time by comparison. Guy Kawasaki's book is concise, lucid, amusing, and instructive. This book is lightheartedly profound and amusedly serious. It has much to teach not only intelligent business people, but everyone who has ever had a passion to share a dream with others.

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5.0 out of 5 stars A Timeless Message, 6 Jan 2003

By	Rw Lawson "updownout" - See all my reviews (REAL NAME)

This review is from: Selling the Dream: Sales as Evangelism (Paperback)

Whether your promoting your business, or selling religion, this is an essential read.

Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.

Very well worth the cost!

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