by Alan Tapp
|
by Svend Hollensen
|
by David Pickton
|
Key Academic Titles cluster sheet: Marketing Communications: An Integrated Approach: 13 by Paul R Smith |
Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) by Davis A |
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
|
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Marketing and Advertising
www.UKMarketingandAdvertising.co.uk
Why most Marketing and Advertising Does Not Work - Leading UK Expert
Product Description
Product Description
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management, sales promotion ma
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
What Do Customers Ultimately Buy After Viewing This Item?
 |
62% buy Advertising, Promotion, and Other Aspects of Integrated Marketing Communications£35.19 |
 |
38% buy the item featured on this page: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
|
|
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Health & Beauty at Amazon.co.uk |
More From Terence A. Shimp
Advertising, Promotion, and Other... The seventh edition of Shimp's market-leading "Advertising, Promotion...
Read more
|
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |