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Marketing Research: Methodological Foundations (Harcourt Series in Marketing)
 
 
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Marketing Research: Methodological Foundations (Harcourt Series in Marketing) (Hardcover)

by Gilbert A. Churchill (Author), Dawn Iacobucci (Author)
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Product details

  • Hardcover: 1006 pages
  • Publisher: Thomson Learning; 8th Revised edition edition (11 May 2001)
  • Language English
  • ISBN-10: 0030331013
  • ISBN-13: 978-0030331015
  • Product Dimensions: 25.7 x 20.6 x 4.1 cm
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  • Amazon.co.uk Sales Rank: 1,054,182 in Books (See Bestsellers in Books)

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Product Description

Product Description

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.

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