Amazon.co.uk: International Marketing (The Dryden Press Series in Marketing): Vern Terpstra, Ravi Sarathay: Books

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International Marketing (The Dryden Press Series in Marketing) (Hardcover)
by Vern Terpstra (Author), Ravi Sarathay (Author)

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Product details

Hardcover: 8 pages
Publisher: South-Western, Div of Thomson Learning; 7Rev Ed edition (1 Oct 1996)
Language English
ISBN-10: 0030180228
ISBN-13: 978-0030180224
Product Dimensions: 24.1 x 19.7 x 3.2 cm
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Amazon.co.uk Sales Rank: 2,263,137 in Books (See Bestsellers in Books)

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Other Editions: Hardcover (Package) | Paperback | Library Binding | Spiral-bound (8th) | Unknown Binding (2Rev e.) | All Editions

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Product Description

Book Description
Featuring the most current information available, the seventh edition takes a comprehensive look at the environment, problems, and practices of today's international marketing arena, giving students a real-world taste of the dynamics of this rapidly changing field. The text shuns strict theory for a more practical approach to understanding the ever-evolving international marketplace by organising material according to the decisions marketing managers face in international waters. The text's real-world emphasis is heightened by the most extensive use of actual business examples on the market.

Synopsis
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.