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Leading Product Development
 
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Leading Product Development (Hardcover)
by Steven C. Wheelwright (Author), Kim B. Clark (Author)
5.0 out of 5 stars  (1 customer review)

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Product details
  • Hardcover: 200 pages
  • Publisher: Simon and Schuster (1 April 1995)
  • Language English
  • ISBN-10: 0029344654
  • ISBN-13: 978-0029344651
  • Product Dimensions: 24.3 x 16.3 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 1,057,995 in Books (See Bestsellers in Books)
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  • Other Editions: Paperback  |  All Editions

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Product Description
Synopsis
The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.

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0 of 1 people found the following review helpful:
5.0 out of 5 stars Essential for anyone involved with product development., 24 May 1999
By A Customer
This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.
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