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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality (Hardcover)

by Steven C. Wheelwright (Author), Kim B. Clark (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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This item: Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality by Steven C. Wheelwright
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Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper
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Product details

Hardcover: 364 pages
Publisher: The Free Press (9 Jun 1992)
Language English
ISBN-10: 0029055156
ISBN-13: 978-0029055151
Product Dimensions: 22.9 x 16 x 3.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 288,533 in Books (See Bestsellers in Books)

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Product Description

Review
Warren L. Batts

Chairman and CEO, Premark International, Inc.

Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.

Product Description
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Master piece... but nothing is perfect, 20 Mar 2002

By	Adan Lopez Miranda (Manchester, England) - See all my reviews

Excellent book, it describes the management principles for the whole new product development (NPD) process. The frameworks provide a valuable synthesis of knowledge. The practical examples are the right complement to their conceptual postulates. The book is highly advisable for all actors involved in the NPD process. However, it must be a "compulsory" reading for general managers and executives within manufacturing plants, because its strategic orientation.
Specially delicious are the chapters about aggregate project plans (Ch. 4) and Structuring the Development funnel (Ch.5). They contain the basic principles to halt those managers that want to tackle all the projects with the same limited resources.
The only gap in the book is the unclear link between the "pre-project" stages of the development (Development goals and objectives, and Aggregate project plan), and the project management phase. The authors fail to clearly establish where the project leader and teams joint into the development. More specifically, project definition is missed on exhibit 2-11.

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