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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality
 
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality (Hardcover)

by Steven C. Wheelwright (Author), Kim B. Clark (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 364 pages
  • Publisher: The Free Press (9 Jun 1992)
  • Language English
  • ISBN-10: 0029055156
  • ISBN-13: 978-0029055151
  • Product Dimensions: 23.9 x 16.3 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 155,315 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Review

Warren L. Batts

Chairman and CEO, Premark International, Inc.

Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.



Product Description

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

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Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
5.0 out of 5 stars Master piece... but nothing is perfect, 20 Mar 2002
By Adan Lopez Miranda (Manchester, England) - See all my reviews
Excellent book, it describes the management principles for the whole new product development (NPD) process. The frameworks provide a valuable synthesis of knowledge. The practical examples are the right complement to their conceptual postulates. The book is highly advisable for all actors involved in the NPD process. However, it must be a "compulsory" reading for general managers and executives within manufacturing plants, because its strategic orientation.
Specially delicious are the chapters about aggregate project plans (Ch. 4) and Structuring the Development funnel (Ch.5). They contain the basic principles to halt those managers that want to tackle all the projects with the same limited resources.
The only gap in the book is the unclear link between the "pre-project" stages of the development (Development goals and objectives, and Aggregate project plan), and the project management phase. The authors fail to clearly establish where the project leader and teams joint into the development. More specifically, project definition is missed on exhibit 2-11.
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