Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
20 used & new from £0.01
Have one to sell? Sell yours here
 
   
The Elements of Copywriting (Elements of ...)
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

The Elements of Copywriting (Elements of ...) (Paperback)

by Gary Blake (Author), Robert W. Bly (Author)
3.0 out of 5 stars See all reviews (2 customer reviews)
Price: £6.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, July 21? Choose Express delivery at checkout. See Details
12 new from £3.31 8 used from £0.01
Other Editions: RRP: Our Price: Other Offers:
Hardcover 7 used & new from £9.44

Frequently Bought Together

Customers buy this book with How to Start a Home-Based Event Planning Business by Jill S. Moran

The Elements of Copywriting (Elements of ...) + How to Start a Home-Based Event Planning Business
Price For Both: £18.53

Show availability and shipping details

Customers Who Bought This Item Also Bought

Teach Yourself Copywriting (TY Business Skills)

Teach Yourself Copywriting (TY Business Skills)

by Jonathan Gabay
4.4 out of 5 stars (5)  £7.06
Write To Sell

Write To Sell

by Andy Maslen
4.6 out of 5 stars (30)  £7.07
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

by Robert W. Bly
4.6 out of 5 stars (9)  £9.09
Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp
4.7 out of 5 stars (24)  £6.99
Freelance Copywriting (Writing Handbooks)

Freelance Copywriting (Writing Handbooks)

by Diana Wimbs
3.8 out of 5 stars (4)  £11.69
› Explore similar items

Product details

  • Paperback: 192 pages
  • Publisher: Longman; Pbk. Ed edition (22 Mar 1999)
  • Language English
  • ISBN-10: 0028626303
  • ISBN-13: 978-0028626307
  • Product Dimensions: 21.1 x 13.7 x 1.3 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 212,483 in Books (See Bestsellers in Books)

    Popular in this category:

    #69 in  Books > Business, Finance & Law > Reference & Education > Writing

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Copywriting
   www.CopywritingEssentials.co.uk    Everything you need to be effective at Copywriting - Leading UK Expert 
Copywriting Magic
   www.overnight-copy.com    Highly trained copywriter gets mega-results for your business 
Heavyweight copywriter
   www.justinrogers.co.uk    Highly experienced, expert pro. Writes powerful, persuasive copy. 
  
 

Product Description

Product Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

From the Back Cover

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
writing
advertising
ad writing

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Elements of Copywriting (Elements of ...)
43% buy the item featured on this page:
The Elements of Copywriting (Elements of ...) 3.0 out of 5 stars (2)
£6.99
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
16% buy
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (9)
£9.09
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
16% buy
Can I Change Your Mind?: The Craft and Art of Persuasive Writing 4.7 out of 5 stars (24)
£6.99
Write To Sell
15% buy
Write To Sell 4.6 out of 5 stars (30)
£7.07
Explore similar items
 

Customer Reviews

2 Reviews
5 star:    (0)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.0 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
4 of 25 people found the following review helpful:
4.0 out of 5 stars the elements of copywriting, 3 Mar 2003
This review is from: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want (Hardcover)
this book,in my opinion is the decalogue of the copywriter.i'm a copy writer in romania working for a small firm in advertising field.the book is an eye opener for postcomunist advertising activities.this language is so lyrical that i'm tempted to write poetry ,i learned that the the advertising system has it's own principles,based on pure interest.a copywriter should focuse on the client interest and the final message should make her happy.the copywriter make the client thoughts public in such a way that invite you to buy.the book is a sample of applied philosophy to a new economical and social necesity.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2.0 out of 5 stars A Hit and Miss Copywriting Book, 15 Jun 2009
"The Elements of Copywriting" is one to tread carefully with if you're writing for a UK audience. Whereas there are some devices that UK copywriters have regarded as no-nos in their books on the subject or as to be used sparingly, in this one I found the authors more or less saying, hey, go right ahead with them. Still, the book is in US English, so in some cases the copywriting tips may simply be more suited to a US audience.

This consideration aside, however, I still wasn't too impressed with it. The tips in the first half seemed practical and the book seemed a decent investment... before it proceeded to repeat much of this in the second half. The book quickly became tedious from there, with the writers using the same examples as they had done in the first half in several cases. It was a relief to get to the end.

I wouldn't say I got nothing out of "The Elements of Copywriting" at all - the first half was pretty decent - but I've definitely read better on copywriting. If you're starting out in copywriting, I'd pick up something else first and maybe use this one for a few extra ideas.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

The Body Shop

The Body Shop - Vitamin C Skin Boost
Protect and boost your glow with The Body Shop Vitamin C Skin Boost.

›Shop The Body Shop

  

More From Gary Blake

Elements of Business...

Elements of Business Writing: A Guide...

From an interoffice memo to a fifty-page proposal, this is the... Read more
£6.99 £6.29

 

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver
Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates