or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
25 used & new from £1.19
Have one to sell? Sell yours here
 
   
The Elements of Copywriting
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

The Elements of Copywriting (Paperback)

by Gary Blake (Author), Robert W. Bly (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)
Price: £6.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Friday, November 13? Choose Express delivery at checkout. See Details
13 new from £3.21 12 used from £1.19
Other Editions: RRP: Our Price: Other Offers:
Hardcover 10 used & new from £1.28

Frequently Bought Together

The Elements of Copywriting + Teach Yourself Copywriting (TY Business Skills) + Can I Change Your Mind?: The Craft and Art of Persuasive Writing
Price For All Three: £19.95

Show availability and delivery details

Customers Who Bought This Item Also Bought

Teach Yourself Copywriting (TY Business Skills)

Teach Yourself Copywriting (TY Business Skills)

by Jonathan Gabay
4.4 out of 5 stars (5)  £6.97
Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp
4.6 out of 5 stars (26)  £5.99
Write To Sell: The Ultimate Guide to Great Copywriting

Write To Sell: The Ultimate Guide to Great Copywriting

by Andy Maslen
4.6 out of 5 stars (36)  £6.49
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

by Robert W. Bly
4.6 out of 5 stars (10)  £8.09
Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

by Edward W. Werz
1.0 out of 5 stars (1)  £5.47
› Explore similar items

Product details

  • Paperback: 192 pages
  • Publisher: Longman; Pbk. Ed edition (22 Mar 1999)
  • Language English
  • ISBN-10: 0028626303
  • ISBN-13: 978-0028626307
  • Product Dimensions: 21.1 x 13.7 x 1.3 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 474,628 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Copywriters Boost Sales opens new browser window
PureContent.com/Copywriter  -  Supercharge Your Profits Today Claim Your Free Sample Pack Now 
   Millionaire Copywriter opens new browser window
www.billfryercopywriter.co.uk  -  Talk to Britain's most successful copywriter. £600 a day 
   Copywriting opens new browser window
www.justinrogers.co.uk  -  Highly experienced professional. Writes impactful, persuasive copy. 
  
 

Product Description

Product Description

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.


From the Back Cover

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
writing
advertising
ad writing

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Elements of Copywriting
51% buy the item featured on this page:
The Elements of Copywriting 3.0 out of 5 stars (2)
£6.99
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
17% buy
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (10)
£8.09
Write To Sell: The Ultimate Guide to Great Copywriting
12% buy
Write To Sell: The Ultimate Guide to Great Copywriting 4.6 out of 5 stars (36)
£6.49
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
11% buy
Can I Change Your Mind?: The Craft and Art of Persuasive Writing 4.6 out of 5 stars (26)
£5.99
Explore similar items
 

Customer Reviews

2 Reviews
5 star:    (0)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.0 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
4 of 25 people found the following review helpful:
4.0 out of 5 stars the elements of copywriting, 3 Mar 2003
This review is from: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want (Hardcover)
this book,in my opinion is the decalogue of the copywriter.i'm a copy writer in romania working for a small firm in advertising field.the book is an eye opener for postcomunist advertising activities.this language is so lyrical that i'm tempted to write poetry ,i learned that the the advertising system has it's own principles,based on pure interest.a copywriter should focuse on the client interest and the final message should make her happy.the copywriter make the client thoughts public in such a way that invite you to buy.the book is a sample of applied philosophy to a new economical and social necesity.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2.0 out of 5 stars A Hit and Miss Copywriting Book, 15 Jun 2009
"The Elements of Copywriting" is one to tread carefully with if you're writing for a UK audience. Whereas UK copywriters have regarded certain devices as no-nos in their books, or as to be used sparingly if so, the authors seem to say in this one, Hey, go right ahead with it. But some of these copywriting tips may simply be more suited to a US audience.

This consideration aside, I still wasn't too impressed with "The Elements of Copywriting". The advice in the first half was practical and I thought the book had been a good investment. But then a lot of it was repeated in the second half, as were several of the examples, and the book quickly became tedious. It was a relief to get to the end.

I wouldn't say I got nothing at all out of "The Elements of Copywriting", but in spite of the good first half I've definitely read better on the subject. My advice would be to read this one for a basic grounding in copywriting, but then try something else for writing good copy. Try Andy Maslen's "Write to Sell".
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject


















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.