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You Bet: The Betfair Story and How Two Men Changed the World of Gambling

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You Bet: The Betfair Story and How Two Men Changed the World of Gambling (Hardcover)

by Colin Cameron (Author)

3.0 out of 5 stars See all reviews (7 customer reviews)

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Price:	�9.39 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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This item: You Bet: The Betfair Story and How Two Men Changed the World of Gambling by Colin Cameron

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Enemy Number One: The Secrets of the UK's Most Feared Professional Punter by Patrick Veitch

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This item: You Bet: The Betfair Story and How Two Men Changed the World of Gambling by Colin Cameron
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Product details

Hardcover: 320 pages
Publisher: HarperCollins Publishers Ltd (30 April 2009)
Language English
ISBN-10: 0007277016
ISBN-13: 978-0007277018
Product Dimensions: 21.8 x 13.8 x 3.4 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (7 customer reviews)

Amazon.co.uk Sales Rank: 50,373 in Books (See Bestsellers in Books)

Popular in these categories:

#43 in	Books > Business, Finance & Law > Biographies & Histories > Company Histories
#63 in	Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
#94 in	Books > Sports, Hobbies & Games > Hobbies & Games > Gambling

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Product Description

James Willoughby, chief correspondent, Racing Post

The mark of the quality of writing in any book is the speed with which the reader can absorb the ideas. Suffice to say, I flew through the thing.

Oliver Holt, Daily Mirror

Colin Cameron's terrific new book

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What Do Customers Ultimately Buy After Viewing This Item?

	75% buy the item featured on this page: You Bet: The Betfair Story and How Two Men Changed the World of Gambling 3.0 out of 5 stars (7) �9.39
	12% buy Enemy Number One: The Secrets of the UK's Most Feared Professional Punter 3.6 out of 5 stars (32) �11.03
	6% buy Winning on Betfair for Dummies 3.7 out of 5 stars (7) �5.98
	5% buy Mastering Betfair 3.0 out of 5 stars (1) �13.85

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Customer Reviews

7 Reviews

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(3)

Average Customer Review

3.0 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Well researched study of a British success story, 3 May 2009

By	NeilC (Windsor, UK) - See all my reviews

Betfair is without doubt one of the biggest British business success stories of the last 10 years. When the mainstream media's idea of business coverage is the jumped up egotists on 'The Apprentice' it is refreshing to have a book that highlights the global success of a modern forward, thinking company.

In the past 8 years Betfair and its concept of allowing punters to back and lay with each other rather than via bookmakers has completely revolutionised an industry, reducing prices for punters, highlighting possible cheating and in the process thoroughly annoying the incumbent traditional bookmakers who had had it good for so long.

Colin Cameron's book on Betfair is extremely well researched. He has gained access not only to many senior figures within Betfair but also from throughout the gambling industry, both peers of Betfair and the bookmakers who they competed with. His book covers all aspects of the Betfair story, from the background of the founders, the hard work of the initial idea, the constant battle with the incumbent bookmakers right through the wider impacts of the concept and the changes the industry can expect in the future.

The book is well written and engaging. My only complaint would be that it isn't written in chronological order and thus jumps around slightly. This I would imagine would make the book a difficult read for someone who isn't already familiar with Betfair. Also, as someone who knows quite a bit about Betfair, I felt that a few (but not many) points were missed, such as the fact that regulation of people acting as bookmakers on Betfair is irrelevant since the company can guarantee that they will always pay out, or the importance digital odds played in allowing punters to trade out of positions at low gains thus generating more liquidity.

All in all, a great read though about one of the most innovative companies of recent years.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars A remarkable tale, 13 May 2009

By	EJNib86 "EJ Nib86" (England) - See all my reviews

I am not accustomed to betting, and am not particularly interested in the topic. At least, that was what I thought until I read this utterly absorbing and engaging account of that world. I have read other sporting books written by Colin Cameron and he manages to make each topic about which he writes come to life with his descriptions of the quirky and driven characters who inhabit the particular world, whether it be soccer, horse racing or now gaming. This is a book which will fascinate you, appall you and make you laugh out loud in equal measure. But more than that it will move you to get off your backside and follow your dreams.If you do so, maybe like the protagonists in this beautifully reserached book, they will come true after all. Highly recommended.

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4 of 5 people found the following review helpful:

5.0 out of 5 stars Knows his onions, 15 May 2009

By	Village Reader (UK) - See all my reviews

This guy really does know his onions - he knows his sport, especially his racing, and he knows the world of gambling.I like the way he's kept it interesting by looking at in different themes. You definitely do not need to be an anorak to enjoy this. Very accessible. Entertaining read.

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Most Recent Customer Reviews

1.0 out of 5 stars Interesting subject, shame about the writing
I'm wondering if I read the same book as the other reviewers?

This has to be one of the most badly written business books I have ever read. Read more

Published 1 month ago

3.0 out of 5 stars Mint condition but poor read
Repetitive in the beginning, but picks up towards part 2.
another book should be written on Betfair maybe a couple of years from now for better "hindsight"

Published 2 months ago by NuJ

1.0 out of 5 stars You Bet - Best Not!
Yawn! What a boring book, I gave up after 3 chapters due to the author constantly referring to the chance meeting of the co-founders... Read more

Published 4 months ago by D. Raybould

1.0 out of 5 stars Waste of paper
Whats the point of this book ? It drones on and on in the most tedious of detail, discussing spread betting and why Bookies offer unfair prices on horses and general betting... Read more

Published 5 months ago by J. Creighton

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