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The Inside Story of "Viz": Rude Kids
 
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The Inside Story of "Viz": Rude Kids (Hardcover)

by Chris Donald (Author)
3.6 out of 5 stars  See all reviews (9 customer reviews)

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Product details

  • Hardcover: 378 pages
  • Publisher: HarperCollins Entertainment (6 Jun 2005)
  • Language English
  • ISBN-10: 0007190972
  • ISBN-13: 978-0007190973
  • Product Dimensions: 19.4 x 12.8 x 2.8 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 290,900 in Books (See Bestsellers in Books)

Product Description

AMAZON.CO.UK

Chris Donald is the founder and former editor of Viz, the tatty rag that began life in his bedroom and ultimately became Britain’s third best-selling magazine with a circulation of 1.2 million. Rude Kids is the story of the meteoric rise of the magazine but also Chris Donald’s story, including exciting episodes in his life such as being invited to dinner by Prince Charles, being questioned by New Scotland Yard’s Anti-Terrorist Branch, wining and dining Catherine Zeta Jones and catching his wife up to no good with Keith Richards in Peter Cook’s attic. In reality these episodes are merely the fluff sitting on the surface of Donald’s story of humble beginnings as the classroom creator of The Fat Crusader (the dour and boring schoolboy who could transform himself into a caped superhero) through the birth and development of classic Viz characters such as Roger Mellie, The Fat Slags, Millie-tant, Sid the Sexist, as well as lesser known but inspired pieces such as The Vibrating Bum-Faced Goats. The heart of the book is concerned with Donald and his fellow Viz collaborators, Jim, Graham, Simon and Thorpy in the day to day running of the magazine. It’s about the relationship with his money-hungry publisher, the magazines astonishing growth and the crap records, videos and documentaries that led to the decline in sales and a tarnished reputation. Interestingly, the man never did live the rock and roll lifestyle , didn’t do drugs, didn’t sleep around, never became an alcoholic and-- after the riches rolled in—still preferred to stay home and watch TV. Donald comes over as a sharp, self-deprecating bloke who hates naval-gazing, the advertising world and pretentious folk who use big words. Brutally honest about the things and people he dislikes as well as his own personal failures Donald tells a fast, entertaining and sometimes belly-laugh funny story about the years he lived and breathed Viz.--Larry Brown --This text refers to an out of print or unavailable edition of this title.


Review

'Donald is lucid and engaging, and he's affably disrespectful to the celebrities he meets when his life turns (relatively) showbiz.' Q Magazine 'Chris fires out jokes and anecdotes with the rapid-fire intensity and lewdness of Sid the Sexist downing seven like Newkie Broons.' Front Magazine '!a very good read. It is briskly executed in the Viz house style: a rude and brutally accurate tabloidese.' New Statesman '!.details his (Donald's) hilarious, bitter and often inspirational struggle to keep alive the spirit of something special as it moves towards the mainstream.' The Observer '...hugely enjoyable autobiography.' !'it's the irreverent portraits of the eccentrics he met along the way that make this book so amusing.' New Statesman

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Customer Reviews

9 Reviews
5 star:
 (3)
4 star:    (0)
3 star:
 (5)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
6 of 6 people found the following review helpful:
5.0 out of 5 stars Fascinating as *&%$!!!!!!!!!, 17 Mar 2006
By Joanne Schofield (Newcastle upon Tyne, UK) - See all my reviews
(REAL NAME)   
This book charts the story of Chris Donald, and how his love for cartoons resulted in the creation of the infamous ‘Viz’ magazine. If you’ve ever read Viz (and I’m assuming you have which is probably why you’re interested in this book) you’d expect a witty, acerbic account of how a comic haphazardly put together in a bedroom in Jesmond became the third biggest selling magazine in the country, and that is exactly what you get.

This book tells the tale of how Chris Donald coped (and sometimes didn’t cope) with the comic’s spectacular rise to fame. I was one of those stereotypical readers he mentions within the pages of this book; avidly read Viz at the height of its success and then dropped it like a hot potato a few years later. But it was wonderful to remember all those old and well loved characters, to discover how and why they were created and to also read of the behind the scenes bickering that often went on over their creation.

The author has a talent for making the entire story of the comic interesting; his memories are always juxtaposed with humour so that even the history of Viz’s publishing sales are both fascinating and funny. However I have to disagree with other readers’ comments about the book focusing on negative aspects like Chris’s depression; if anything, this was mentioned with Chris’s usual dry irony. And I think it was important that he did mention this, if only to prove the point that fame (kind of) and fortune isn’t always everything.

Having lived in Newcastle all my life definitely enhanced the enjoyment of this book too - reading Chris’s sharp and witty remarks about life in the toon made me literally laugh out loud in places, but even if you’re not a Geordie I’d still massively recommend this book. It’s a really funny, self-deprecating and honest tale of how a geeky trainspotter found his fortune, and then ultimately lost his passion for it.

Viz - it mightn’t be as funny as it used to be, but read this book and remember the good times.

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4 of 5 people found the following review helpful:
5.0 out of 5 stars A good laugh and a good read., 29 Sep 2004
An incredibly engaging tale of a creative businessman who won't accept that he's a businessman and, of course, Viz comic, Chris Donald has written a corker of a book that I couldn't put down. Here's a guy who, with a lot of determination, got a comic about bums, willies and poo to become one of Britain's top selling magazines (the book, by the way, does not resort to toilet humour to get laughs). Most of how he did it is in here and some of it is laugh-out-loud hysterical.

The only thing that could be considered off-putting is the somewhat detached way he puts down almost everyone and anyone. For example: John Brown, his long-suffering publisher, is portrayed in a number of ways, most of them unflattering - which is ironic considering how much blood, sweat & tears Brown seemed to put into the job. It's sometimes hard to tell if Donald is being intentionally cruel or just joking. Other people get similar treatment (Harry Enfield anyone?) and when their only crime was trying to help it's difficult to reconcile Donald's overly harsh tone. It's far easier to forgive the self-described train spotter filling every few pages with innumerable sales figures detailing Viz's career which do get boring after a while.

Still, it's a great read and the desire to pull out all my old Viz collections and read them all again is only tempered by the fact that I can't be bothered.

Tee, as they say, hee.

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5 of 7 people found the following review helpful:
5.0 out of 5 stars Very dry and hugely entertaining., 2 Oct 2005
I admit to being a long-standing fan of Chris Donald's writing in Viz, so to get a book length portion is something of a treat. It's your standard Geordie grin-mag rags-to-riches tale, but told with such bone-dry wit and honesty that it's irresistable. Don't take too much notice of what the other reviewers have said - this book's funny, laconic and consisitently entertaining, and if you don't like it, then I don't like you.
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