AMAZON.CO.UK
Chris Donald is the founder and former editor of
Viz, the tatty rag that began life in his bedroom and ultimately became Britains third best-selling magazine with a circulation of 1.2 million.
Rude Kids is the story of the meteoric rise of the magazine but also Chris Donalds story, including exciting episodes in his life such as being invited to dinner by Prince Charles, being questioned by New Scotland Yards Anti-Terrorist Branch, wining and dining Catherine Zeta Jones and catching his wife up to no good with Keith Richards in Peter Cooks attic. In reality these episodes are merely the fluff sitting on the surface of Donalds story of humble beginnings as the classroom creator of The Fat Crusader (the dour and boring schoolboy who could transform himself into a caped superhero) through the birth and development of classic
Viz characters such as Roger Mellie, The Fat Slags, Millie-tant, Sid the Sexist, as well as lesser known but inspired pieces such as The Vibrating Bum-Faced Goats. The heart of the book is concerned with Donald and his fellow
Viz collaborators, Jim, Graham, Simon and Thorpy in the day to day running of the magazine. Its about the relationship with his money-hungry publisher, the magazines astonishing growth and the crap records, videos and documentaries that led to the decline in sales and a tarnished reputation. Interestingly, the man never did live the rock and roll lifestyle , didnt do drugs, didnt sleep around, never became an alcoholic and-- after the riches rolled instill preferred to stay home and watch TV. Donald comes over as a sharp, self-deprecating bloke who hates naval-gazing, the advertising world and pretentious folk who use big words. Brutally honest about the things and people he dislikes as well as his own personal failures Donald tells a fast, entertaining and sometimes belly-laugh funny story about the years he lived and breathed
Viz.--
Larry Brown
--This text refers to an out of print or unavailable edition of this title.
Review
'Donald is lucid and engaging, and he's affably disrespectful to the celebrities he meets when his life turns (relatively) showbiz.' Q Magazine 'Chris fires out jokes and anecdotes with the rapid-fire intensity and lewdness of Sid the Sexist downing seven like Newkie Broons.' Front Magazine '!a very good read. It is briskly executed in the Viz house style: a rude and brutally accurate tabloidese.' New Statesman '!.details his (Donald's) hilarious, bitter and often inspirational struggle to keep alive the spirit of something special as it moves towards the mainstream.' The Observer '...hugely enjoyable autobiography.' !'it's the irreverent portraits of the eccentrics he met along the way that make this book so amusing.' New Statesman