Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy by David Lewis  (2)
£9.74
|
Authenticity: What Consumers Really Want by James H Gilmore (2)
£11.19
|
On Being Authentic (Thinking in Action) by C. Guignon (2)
£10.44
|
Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now by Martin Raymond (3)
£16.25
|
Brand Hijack: Marketing Without Marketing by Alex Wipperfurth  (2)
£8.99
|
Product details
Would you like to update product info or give feedback on images?
|
See all 2 customer reviews...
Product Description
Independent on Sunday
'a valuable compendium of extraordinary corporate behaviour.'
Synopsis
David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from -- and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business -- and they're having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle's search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics.He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon -- revealing the unexpected force that looks set to change all our lives.
'a valuable compendium of extraordinary corporate behaviour.'
Synopsis
David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from -- and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business -- and they're having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle's search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics.He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon -- revealing the unexpected force that looks set to change all our lives.
Tag this product( What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
 |
||||