by James H Gilmore
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The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy by David Lewis |
by Alex Wipperfurth
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by Mark Tungate
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by Wally Olins
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Praise for The Tyranny of Numbers 'A great antidote to cynicism and sharply witty reminder of what is important in life.' Independent
Product Description
"Getting real" is the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. There's a revolution going on and (however unconsciously) we're all already part of it. Welcome to the New Realism. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress - we do - we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, this book explains where our reactions against spin and fakeness come from - and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business - and they're having to run to keep up as our hype attention-span gets ever shorter. David Boyle's search yokes a series of opposites - computer games and communities, Elizabeth David and Peter Pan, organic chocolate and virtual reality, hip-hop and spin-doctors, a total eclipse of the sun and Neil Armstrong, Milli Vanilli and downsizing - and makes us see them afresh. Asking whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics, he puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon - revealing the unexpected force that looks set to change all our lives.
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What Do Customers Ultimately Buy After Viewing This Item?
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68% buy the item featured on this page: Authenticity: Brands, Fakes, Spin and the Lust for Real Life |
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11% buy Money Matters: Putting the Eco into Economics - Global Crisis, Local Solutions £4.98 |
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7% buy Faking it: The Quest for Authenticity in Popular Music £9.72 |
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7% buy Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now £21.25 |
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