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The Anatomy of Buzz: Creating Word-of-Mouth Marketing
 
 
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The Anatomy of Buzz: Creating Word-of-Mouth Marketing (Unknown Binding)
by Emanuel Rosen (Author)
5.0 out of 5 stars  (1 customer review)

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Product details
  • Unknown Binding
  • Publisher: PerfectBound; Adobe EBook Reader edition (9 Oct 2001)
  • ISBN-10: 0007134940
  • ISBN-13: 978-0007134946
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 2,168,667 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback  |  All Editions

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Product Description
Synopsis
When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.
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