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Co-opetition (Paperback)

by Barry J. Nalebuff (Author), Adam M. Brandenburger (Author)

4.4 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 304 pages
Publisher: HarperCollins Business; New edition edition (15 Sep 1997)
Language English
ISBN-10: 0006387241
ISBN-13: 978-0006387244

Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 1,047,511 in Books (See Bestsellers in Books)
Popular in these categories:
#59 in Books > Scientific, Technical & Medical > Mathematics > Applied Mathematics > Game Theory
#61 in Books > Science & Nature > Mathematics > Mathematical Theory > Game Theory

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Product Description

This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.

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Customer Reviews

5 Reviews

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4.4 out of 5 stars (5 customer reviews)

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10 of 10 people found the following review helpful:

5.0 out of 5 stars Creating better strategies using game theory, 12 Mar 2003

By	L. van den Muyzenberg "Management Consultant" (Cannes France) - See all my reviews (REAL NAME)

This review is from: Co-Opetition (Paperback)

Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book,I found, that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complementor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from Tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think, but without game theory, as described, you would never see all the interesting options. The book also has "spiritual" content. It shows how to find win-win strategies and avoid price wars that are lose-lose. Very worthwhile!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars EXCELLENT IDEAS FOR BREAKING DOWN "STALLED" THINKING, 19 Aug 1999

By A Customer

Most of us react to situations in the same predictable way, without ever realizing that we have other choices. In business, that choice you do not consider can be much better than the one that you do. Many people find it hard to come up with other ways of thinking about a situation. In Co-opetition, the authors do an excellent job of providing case histories, examples of bad solutions (ones that create poor results), and better alternatives. Whether you think of yourself as creative or the opposite, this book will expand your repertoire of thinking about important decisions in your business. You should earn a handsome return on the lessons in this book, when you begin to implement them. You will also have strengthened your ability to come up with your own, original alternatives that may be even better in the future. Buy and read this book! I also recommend Smart Choices and The Balanced Scorecard to complement this fine book.

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6 of 20 people found the following review helpful:

3.0 out of 5 stars change the game a little more than this, please, 22 Nov 2003

By	Mrs. H. M. Rees "where Mary Poppins meets Att... (downwind of Bournville) - See all my reviews (REAL NAME)

This review is from: Co-Opetition (Paperback)

The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Says Barry Nalebuff.

They acknowledge that people instinctively start out by trying to get an equitable slice of a reasonably sized pie, and protect everyone else's pie at the same time - but you know what? With a little judicious ridicule, you can cure people of that attitude.

Suppose we don't want to be cured?

Nalebuff & Brandenburger regard business as both war and peace. But they see war only in its 'territory & asset-grabbing' sense, and peace, well, only in its 'territory & asset-grabbing' sense.

War on want? What's that? Real peace? What's that?

One person, in one of their audiences, proposed that business was neither war, nor peace, but marriage. Note that 'marriage' is not mentioned in the index. Note that 'divorce, threat of' is.

Co-opetition is what happens if you use co-operation to serve competition. If you'd like to see - in the interests of fair-mindedness - what happens if you put competition in the service of co-operation (comperation?), go read 'Banker to the Poor' by Mohammad Yunus. If you'd like to see the friendly face of big business, go to Amazon.co.uk (this edition not listed on Amazon.com) and put 1854105779 in the search field.

Better yet, put 'grameen' into Google, and find out why 2,300,000 people of a whole variety of faiths remember this man in their daily prayers. I'm a Quaker, and I do.

In short, while these guys were trying to teach people to make a killing, Muhammad Yunus was busy trying to help people make a living.

Comperation forever.

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Most Recent Customer Reviews

4.0 out of 5 stars Strategic negotiating manual
Adam M. Brandenburger and Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all... Read more

Published 23 months ago by Rolf Dobelli

5.0 out of 5 stars Practical Solutions on How to See Negotiations Differently
This book is very useful and enjoyable to read both from cover to cover and also to use as a reference book to refer back to regularly. Read more

Published on 28 Feb 2002 by andrewhawkesuk@yahoo.co.uk

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