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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
 
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)
by Michael Treacy (Author), Fred Wiersema (Author)
5.0 out of 5 stars  (1 customer review)

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Product details
  • Paperback: 224 pages
  • Publisher: HarperCollins Publishers Ltd; New Ed edition (7 May 1996)
  • Language English
  • ISBN-10: 0006387160
  • ISBN-13: 978-0006387169
  • Product Dimensions: 20.6 x 13.8 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 868,668 in Books (See Bestsellers in Books)
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Product Description
Synopsis
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders chose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars How can your business succeed? Read this book!, 21 Jun 2001
By A Customer
The authors' premise is that there are just three choices facing a business and the preferred discipline must shape the approach to everything else.

Will the business make the best products - like Sony?

Give the best service - like a top US DIY shed?

or,

Deliver operational excellence - like McDonalds?

Certain customers will be drawn to each of these disciplines. Some pay a premium to buy the "best" camcorder on the market, some pay a premium to shop at the store with the most knowledgeable staff, some won't pay a premium so you must be the most efficient to make a profit by representing value for money.

Whether you make the camcorder, or sell it, your approach will govern the customers you attract and everything you do within your organisation should follow what they value most.

This easy to read book sets out its theory in a clear way, combined with interesting and relevant case studies.

It's not rocket science, but you will find yourself quoting the ideas and case studies again and again.

Highly recommended.

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