Sur/petition: Going Beyond Competition (Hardcover)

by Edward De Bono (Author)

3.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Hardcover: 256 pages
Publisher: HarperCollins Publishers Ltd; New edition edition (29 Nov 1994)
Language English
ISBN-10: 0006384005
ISBN-13: 978-0006384007

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 305,070 in Books (See Bestsellers in Books)
Popular in this category:
#30 in Books > Business, Finance & Law > Reference & Education > Competition

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Product Description

This reprint, by the author of "Six Action Shoes" and "Serious Creativity", shows businesses how to move creatively beyond old competitive strategies.

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Customer Reviews

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Average Customer Review

3.5 out of 5 stars (2 customer reviews)

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1 of 1 people found the following review helpful:

2.0 out of 5 stars Same old refrain from de Bono, 30 Jul 2003

By	G.Lawrence (UK) - See all my reviews

Another re-hash of old ideas from de Bono. Nothing new here if you have read any of his other books. Still, for those who are reading this as a first de Bono book it is useful.

I am disappointed by his view that all Japanese thinking is fantastic whereas all Western thinking is the opposite; given the state of the Japanese economy (deflation today)how good was that thinking?

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5.0 out of 5 stars A Breakthrough for the business minds, 5 Sep 2001

By	alvarezk@onebox.com (Caracas, Venezuela) - See all my reviews

Excellent for those who want to know how to sucess beyond the usual. Explore differents classical technics and approaches in business and tell us how to deal with a new commercial world based on value monopolies and customer centred marketing. One can also obtain a benefits from the ideas in the book. Excellent!

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