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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
 
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Paperback)
by Edward De Bono (Author)
5.0 out of 5 stars  (2 customer reviews)

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Product details
  • Paperback: 352 pages
  • Publisher: HarperCollins Publishers Ltd; New Ed edition (10 April 1995)
  • Language English
  • ISBN-10: 0006379583
  • ISBN-13: 978-0006379584
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 176,813 in Books (See Bestsellers in Books)
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  • Other Editions: Paperback (New Ed) |  All Editions

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Product Description
Synopsis
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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