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eselling: The Alternative Way to Prospect and Sell for Sales Professionals: How to Use the Internet for Prospecting, Personal Branding, Networking and for Engaging the C-Suite Decision Maker [Paperback]

Sean McPheat
5.0 out of 5 stars  See all reviews (12 customer reviews)
RRP: 12.99
Price: 9.13 & FREE Delivery in the UK on orders over 10. Details
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Book Description

1 July 2011
Sales objections, price bashing, the 'economy excuse', stalling tactics, gatekeepers from hell and elusive decision makers... If these are just some of the problems you're currently facing as a sales person, then eselling® is the book for you. There's got to be a better way than spending your time cold calling all day to drum up business. You don't like it, your prospects and clients certainly don't like it and it's becoming less effective each and every year. Prospective clients are becoming more sales-savvy and street-wise when it comes to sales approaches. With the current economy and the cut-backs, the modern-day sales professional has their work cut out to make ends meet. eselling®, the revolutionary new book by Sales Futurist, Sean McPheat, utilises the power of the Internet to help you prospect more effectively, position yourself as an expert and will teach you how to listen out for new business opportunities and leads - without making another cold call! It's the modern day sales professionals must-have resource to readdress the balance of power in this buyers marketplace. The book uses the Internet to help you: • Network and prospect with key decision makers directly and to forge contacts within organisations who can get you to the key decision makers • Use different types of media like video, audio and whitepapers to set you apart from the rest • Use LinkedIn, Facebook and Twitter in the right way without wasting your time... and much more.

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Product details

  • Paperback: 278 pages
  • Publisher: Matador (1 July 2011)
  • Language: English
  • ISBN-10: 1848766785
  • ISBN-13: 978-1848766785
  • Product Dimensions: 1.6 x 15.7 x 23.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 515,086 in Books (See Top 100 in Books)

More About the Author

Founder and MD of international sales training firm MTD Sales Training, Sean McPheat has been referred to in the media as a thought leader and sales futurist within the sales improvement industry.

Sean is a much sought-after media figure and motivational speaker on all topics related to sales, business improvement and entrepreneurialism.

MTD have delivered training, coaching and consultancy to over 2,000 different organizations and 50,000+ staff from 23 different countries.

Sean leads a team of 25 of the most effective sales trainers in the world and has appeared on TV on several occasions as an expert in the field of sales development.

Sean is an international author and being a finalist in the 2007 British Business Awards for his Entrepreneurial achievements, Sean knows what makes businesses successful. He was featured in the 2009 Who's Who of Britain's Business Elite and since 2008 he has been a regular judge for the UK's Young Enterprise Programme but was not as horrible as Simon Cowell (well almost!)

Sean has been featured on CNN International, the BBC, ITV, The Guardian, Arena Magazine, Marketing Weekly, The Hong Kong HR Journal and radio stations such as BBC WM, Insight Radio and LBC (London's Big Conversation) and has over 250 other media credits to his name.

Sean is the author of the "The Sales Person's Crisis" which has been downloaded over 20,000 times on the internet and he has a Sales CD Programme out on the market called "Drive Time Sales Strategies - 39 Practical "HOW TO" Sales Tips While You're On The Way To The Sale" http://www.drivetimesales.com

Having built MTD Training from a bank balance of zero he's living proof that with hard work and the right strategy, that anything is possible!

Sean's weekly email tips go out to over 60,000 people interested in sales and management and he's a big player in the internet marketing scene.

Product Description

Review

'In today's challenging sales environment, you need all the help you can get! This fast-moving book shows you how to attract more prospects and make more sales, the modern way.' --Brian Tracy, The Psychology of Selling

About the Author

Sales Futurist Sean McPheat has been referred to in the media as 'one of the pre-eminent thought leaders on modern day selling'. Sean has been featured on CNN International, the BBC, ITV and has over 250 media credits to his name.

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Customer Reviews

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Most Helpful Customer Reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars Ground-Breaking! 10 July 2011
Format:Paperback
Sean's take on selling is nothing short of awesome! This is an eye-opening, seminal work that for the first time relates the on-line world to every-day selling. I really connect with Sean's comment that on-line is still the real world, there are real people using it - reminding us the internet is for communication, just as any other sales medium.
The book is very well organised, providing a straightforward logical flow, from the challenges sellers face today, through detailed examples, ideas and advice to build your internet presence. You will learn how to create a personal brand, use social media effectively and - cutting right to the chase - Sean includes an intriguing chapter on `Positioning the Maven'. It's worth getting the book for just that one!
From an expert with an impressive track record in on-line entrepreneurship, Sean's guidance is thoroughly researched, well written and presented in a direct and effective style. If you are in sales at any level, you ignore this at your peril!
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0 of 1 people found the following review helpful
5.0 out of 5 stars E Selling 13 Sep 2011
Format:Paperback
Good product explains the options with excellent tips invaluable to those self employed or newly faced with the online challenges of sales and marketing.
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0 of 1 people found the following review helpful
5.0 out of 5 stars selling in the modern world still needs a book! 18 Aug 2011
Format:Paperback
I bought this book when it was published in July and I have been delighted with the practical new ideas. I have already implemented several actions that look like they will give me some increased results. I have been selling for 15 years or so and it is perhaps a bit odd how I have found a book so useful in this modern age. The author's approach is very original and for the few quid the book cost I have already got my return in the reults I expect, but also just the lift that some of the ideas has given me is enough. For any sales professional at any level I would suggest this book is worth a read. If you invest a mere 8 quid in your self development you will get value for money several times over as i did with this book "eselling".
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0 of 1 people found the following review helpful
Format:Paperback
Sean knows exactly what he is talking about. Eselling is the manual for the modern world, and it comes from someone who has done it, not some academic theory. There are many gurus out there pushing things like 'sales funnels' etc., but this goes a hell of a lot further. Everything is covered that anyone in any business needs to know in order to get more prospects AND SELL to them using every available online technique. I highly recommend this book.
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0 of 1 people found the following review helpful
By Rich H
Format:Paperback
I have been searching for a book like this for ages. Sean's style of writing is un-complicated and straightforward. His enthusiasm on the subject of selling shines through the pages and inspires you to have a go yourself. It addresses the latest approach to selling (or not selling as it turns out) via the many different internet channels.
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1 of 3 people found the following review helpful
5.0 out of 5 stars I Couldn't Put The Book Down All Weekend 8 July 2011
Format:Paperback
Having waited for the release of the book for a number of months since I found out about it, I was not let down when I finally got around to actually reading it.

I literally could not put it down. It was so easy to read that I just wanted more and more and every page revealed yet another sales technique that I had never even heard or thought of.

I've started to put the sales techniques into action as well as one of the major advantages of this book is that Sean makes it simple to understand and to implement which is always the acid test question.

At last a book on my sales book shelf at home that actually delivers. Would highly recommend it to anyone who wants to do something different to generate more sales the modern way.
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Most Recent Customer Reviews
5.0 out of 5 stars This will help you improve your on-line presence.
I've come across Sean before, as he spoke at a conference I attended and I thought he had some interesting ideas. Read more
Published on 5 July 2011 by Mrs. L. S. Williams
5.0 out of 5 stars Practical advice that can be easily followed
A very enjoyable book full of practical advice and sales techniques that you can actually follow for a change. Read more
Published on 5 July 2011 by Don B
5.0 out of 5 stars Packed with Tips & Techniques
I really enjoyed Sean's excellent book. Easy to read and navigate through, packed with loads of useful tips and techniques to help me in my business. Read more
Published on 5 July 2011 by Brian Perry
5.0 out of 5 stars A Real Game Changer
I've read hundreds of sales and business books and they all talk about the same sales and marketing techniques but in a different way but this book actually taught me approaches... Read more
Published on 4 July 2011 by S RUMSEY
5.0 out of 5 stars A must read
Sean is a well renowned speaker and expert in the field of eselling. In this, his first book on the subject, he breaks it down into easy to understand logical processes. Read more
Published on 1 July 2011 by James Prichard
5.0 out of 5 stars Refreshing, New Sales Techniques
Finally a book that shows you something new on how to prospect and how to close more sales! The content is easily broken down into bite sized chunks and it's a nice read with large... Read more
Published on 1 July 2011 by Jennifer Shantry
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