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'In today's challenging sales environment, you need all the help you can get! This fast-moving book shows you how to attract more prospects and make more sales, the modern way.' --Brian Tracy, The Psychology of Selling
Product Description
Sales objections, price bashing, the 'economy excuse', stalling tactics, gatekeepers from hell and elusive decision makers... If these are just some of the problems you're currently facing as a sales person, then eselling® is the book for you. There's got to be a better way than spending your time cold calling all day to drum up business. You don't like it, your prospects and clients certainly don't like it and it's becoming less effective each and every year. Prospective clients are becoming more sales-savvy and street-wise when it comes to sales approaches. With the current economy and the cut-backs, the modern-day sales professional has their work cut out to make ends meet. eselling®, the revolutionary new book by Sales Futurist, Sean McPheat, utilises the power of the Internet to help you prospect more effectively, position yourself as an expert and will teach you how to listen out for new business opportunities and leads - without making another cold call! It's the modern day sales professionals must-have resource to readdress the balance of power in this buyers marketplace. The book uses the Internet to help you: • Network and prospect with key decision makers directly and to forge contacts within organisations who can get you to the key decision makers • Use different types of media like video, audio and whitepapers to set you apart from the rest • Use LinkedIn, Facebook and Twitter in the right way without wasting your time... and much more.
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
Sean's take on selling is nothing short of awesome! This is an eye-opening, seminal work that for the first time relates the on-line world to every-day selling. I really connect with Sean's comment that on-line is still the real world, there are real people using it - reminding us the internet is for communication, just as any other sales medium.
The book is very well organised, providing a straightforward logical flow, from the challenges sellers face today, through detailed examples, ideas and advice to build your internet presence. You will learn how to create a personal brand, use social media effectively and - cutting right to the chase - Sean includes an intriguing chapter on `Positioning the Maven'. It's worth getting the book for just that one!
From an expert with an impressive track record in on-line entrepreneurship, Sean's guidance is thoroughly researched, well written and presented in a direct and effective style. If you are in sales at any level, you ignore this at your peril!
The book is very well organised, providing a straightforward logical flow, from the challenges sellers face today, through detailed examples, ideas and advice to build your internet presence. You will learn how to create a personal brand, use social media effectively and - cutting right to the chase - Sean includes an intriguing chapter on `Positioning the Maven'. It's worth getting the book for just that one!
From an expert with an impressive track record in on-line entrepreneurship, Sean's guidance is thoroughly researched, well written and presented in a direct and effective style. If you are in sales at any level, you ignore this at your peril!
0 of 1 people found the following review helpful
Format:Paperback
Good product explains the options with excellent tips invaluable to those self employed or newly faced with the online challenges of sales and marketing.
0 of 1 people found the following review helpful
Format:Paperback
I bought this book when it was published in July and I have been delighted with the practical new ideas. I have already implemented several actions that look like they will give me some increased results. I have been selling for 15 years or so and it is perhaps a bit odd how I have found a book so useful in this modern age. The author's approach is very original and for the few quid the book cost I have already got my return in the reults I expect, but also just the lift that some of the ideas has given me is enough. For any sales professional at any level I would suggest this book is worth a read. If you invest a mere 8 quid in your self development you will get value for money several times over as i did with this book "eselling".
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Most Recent Customer Reviews
If you want more prospects and turn them into customers, get this
Sean knows exactly what he is talking about. Eselling is the manual for the modern world, and it comes from someone who has done it, not some academic theory. Read more
Published 9 months ago by Quentin Pain
Easy to understand, easy to implement, easy to recommend!
I have been searching for a book like this for ages. Sean's style of writing is un-complicated and straightforward. Read more
Published 9 months ago by Rich H
I Couldn't Put The Book Down All Weekend
Having waited for the release of the book for a number of months since I found out about it, I was not let down when I finally got around to actually reading it. Read more
Published 10 months ago by David Brain
This will help you improve your on-line presence.
I've come across Sean before, as he spoke at a conference I attended and I thought he had some interesting ideas. Read more
Published 10 months ago by Mrs. L. S. Williams
Practical advice that can be easily followed
A very enjoyable book full of practical advice and sales techniques that you can actually follow for a change. Read more
Published 10 months ago by Don B
Packed with Tips & Techniques
I really enjoyed Sean's excellent book. Easy to read and navigate through, packed with loads of useful tips and techniques to help me in my business. Read more
Published 10 months ago by Brian Perry
A Real Game Changer
I've read hundreds of sales and business books and they all talk about the same sales and marketing techniques but in a different way but this book actually taught me approaches... Read more
Published 11 months ago by S RUMSEY
A must read
Sean is a well renowned speaker and expert in the field of eselling. In this, his first book on the subject, he breaks it down into easy to understand logical processes. Read more
Published 11 months ago by James Prichard
Refreshing, New Sales Techniques
Finally a book that shows you something new on how to prospect and how to close more sales! The content is easily broken down into bite sized chunks and it's a nice read with large... Read more
Published 11 months ago by Jennifer Shantry
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