on 18 September 2014
As a small business we consider ourselves to be fairly good at the general sales and customer service side of things however, as virtually all of our business is internet based we realised that we had to promote ourselves more on the internet and social media platforms but had no idea on how to do this. We discovered the eCommerce books when searching for help on the internet...they have been brilliant. The way in which the internet and social media works for businesses is very complex but these books explain each aspect in easy to understand English and have helped us to grow our business in new areas. Within a few weeks we had already cut our Google adwords monthly fees by 75% simply by understanding how it worked. We are also able to track where our sales are coming from through Google Analytics. We constantly refer to the books which are very informative and definitely worth every penny.
1 of 2 people found the following review helpful
on 23 January 2014
eCommerce Marketing is an excellent companion to Chloë Thomas' much acclaimed book the eCommerce Masterplan. A complex subject matter has been covered in a concise and comprehensive manner.
The book covers a fast moving and evolving topic, but Chloe has brought together the core essentials to give readers a firm grounding from which to develop and refine their techniques. I feel it is a good addition to the available literature and will save many hours of reading though conflicting and confusing advice online.
All in all a highly recommended and practical book for anyone involved in eCommerce