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eCommerce Marketing: How to drive traffic that buys to your website [Kindle Edition]

Chloe Thomas
5.0 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: £9.99
Kindle Price: £6.60 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are deceptively simple – but if you want them to work for you then you need to follow the advice in this book.
The 9 marketing methods discussed are:
• Content Marketing
• Social Media
• Email Marketing
• Remarketing
• Partnerships
• Pay Per Click Advertising
• Brand Awareness
• Offline Marketing
• Search Marketing
The author of the series, Chloe Thomas has been running the marketing and websites of eCommerce businesses since 2004. Initially in-house, but since 2006 as the owner and senior consultant at indiumonline, an online marketing agency focused on driving great quality traffic to websites. Right now she spends most of her time bringing great advice and guidance to eCommerce businesses via eCommerceMasterPlan.com.
eCommerce Marketing: How to Drive Traffic that Buys to your Website is the second book in the eCommerce MasterPlan series. The series is built on Chloe’s years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one – this book will help you put your marketing right and build your sales faster – helping you stop wasting time, effort and money..


Product details

  • Format: Kindle Edition
  • File Size: 4276 KB
  • Print Length: 192 pages
  • Publisher: Kernu (10 Sept. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00F4B351G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #84,787 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Chloë Thomas has been working in eCommerce since 2003, directly involved with the structures, strategy, and marketing of eCommerce businesses ever since.

At the last count she has worked on the structure and marketing of well over 50 eCommerce businesses, selling everything from holidays to High Street fashion.

With her key skill being to take a complex subject and make it easy to implement.
Whether it's Adwords, Automated Marketing, Delivery Strategy - or the whole eCommerce shebang!

Chloë grew up in Cornwall, and after many years living in Oxford is now back in Cornwall. When not traveling the globe helping eCommerce businesses navigate their simplest path to success Chloë can be found pottering around in rural Cornwall, on a boat, watching rugby, or at the bar (usually!).


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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Clear, informative and concise 23 Jan. 2014
By mr
Format:Paperback
eCommerce Marketing is an excellent companion to Chloë Thomas' much acclaimed book the eCommerce Masterplan. A complex subject matter has been covered in a concise and comprehensive manner.

The book covers a fast moving and evolving topic, but Chloe has brought together the core essentials to give readers a firm grounding from which to develop and refine their techniques. I feel it is a good addition to the available literature and will save many hours of reading though conflicting and confusing advice online.

All in all a highly recommended and practical book for anyone involved in eCommerce
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5.0 out of 5 stars Excellent informative book, worth every penny 18 Sept. 2014
By Jendel
Format:Paperback|Verified Purchase
As a small business we consider ourselves to be fairly good at the general sales and customer service side of things however, as virtually all of our business is internet based we realised that we had to promote ourselves more on the internet and social media platforms but had no idea on how to do this. We discovered the eCommerce books when searching for help on the internet...they have been brilliant. The way in which the internet and social media works for businesses is very complex but these books explain each aspect in easy to understand English and have helped us to grow our business in new areas. Within a few weeks we had already cut our Google adwords monthly fees by 75% simply by understanding how it worked. We are also able to track where our sales are coming from through Google Analytics. We constantly refer to the books which are very informative and definitely worth every penny.
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5.0 out of 5 stars very useful 11 Dec. 2013
Format:Paperback|Verified Purchase
I liked the book and the way of explaining. Samples and explanations are quite useful. It gives more nice recommendations.
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5.0 out of 5 stars Great value! 18 July 2014
By Miguel
Format:Paperback
Simply great! Short, but every word is important.
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5.0 out of 5 stars thanks 19 Aug. 2014
Format:Paperback|Verified Purchase
great product and fast delivery
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