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eCommerce in the Cloud: Bringing Elasticity to eCommerce

eCommerce in the Cloud: Bringing Elasticity to eCommerce [Kindle Edition]

Kelly Goetsch

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Product Description

Product Description

Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic.

Written by eCommerce expert Kelly Goetsch, this book helps architects leverage recent technological advances that have made it possible to run an entire enterprise-level eCommerce platform from a cloud.

  • Explore cloud service models: Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service
  • Learn about public, hybrid, and private cloud deployment models
  • Understand the impact of omnichannel retailing on platform and deployment architectures
  • Build an auto-scaling solution that can quickly add or subtract hardware in response to real-time traffic
  • Re-apply what you already know about security to the cloud
  • Run a single eCommerce platform from multiple data centers, including several forms of multi-master
  • Build a hybrid solution or deploy your entire platform to the cloud
  • Learn application and deployment architecture for "cloud native" through legacy eCommerce platforms
  • Use Software-as-a-Service for eCommerce, including Content Delivery Networks and Global Site Load Balancing services

About the Author

Kelly Goetsch works in product management and focuses upon the technology that underpins large-scale eCommerce. Previously, Kelly served in senior level implementation roles at some of the largest eCommerce properties in the world. He has published extensively on topics including distributed computing, eCommerce application architecture, and performance tuning. He holds a M.S. in M.I.S. and a B.S. in Entrepreneurship from the University of Illinois.

Product details

  • Format: Kindle Edition
  • File Size: 7652 KB
  • Print Length: 282 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (23 April 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #293,747 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  6 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very good description of what OmniChannel and eCommerce should be delivering today versus what most customers are using 5 Jun 2014
By J. Greenwood - Published on
Format:Kindle Edition
There are no books out there today that actually describe a well formulated vision with considerations for Omnichannel as this book.

I recommend that architects should read this cover to cover to appreciate what modern eCommerce architectures should look like and also consider when designing and working out the value to the business.

There are a few pages/diagrams repeated but persevere, its worth it. The last 2 chapters hang everything together. Particularly like the pyramid of maturity and expanded elastic level.
5.0 out of 5 stars Intelligently Written and Presented with Quality Educational Context for the Business Person and IT Techie 18 Aug 2014
By BookLover - Published on
Format:Paperback|Verified Purchase
Every now and then, a brilliant book is written that caters to both the business person looking to get a fundamental understanding of a subject and an IT techie who needs to develop vendor neutral breadth and depth as part of their toolbox set of skills. This is that kind of book that Kelly has excelled in delivering. The reader, regardless of their background will get a solid fundamental understanding of the "Cloud", key architectural concepts needed to understand how this computing infrastructure is designed, planned, structured, and implemented. It is also vendor neutral which in turn gives the reader the educational foundation needed to properly assess what the current cloud vendor solutions are and how to intelligently compare them to each other. The illustrations are pragmatic with the right amount of detail so that techies with an IT architectural background will grasp how the "Cloud" framework is structured while not overwhelming the business user wanting to become well versed in this subject. Kudos to Kelly for a clearly articulated educational and informative book!
4.0 out of 5 stars Great Primer on the cloud and eCommerce -- appropriate for business and technical audiences 12 Jun 2014
By Burton Kloster III - Published on
If you're new to the cloud and thinking about putting your B2B or B2C site in the cloud, this is a good introductory book on both topics. I read it on the airplane from Dallas to Chicago, and passed it on to a customer who is about to put their B2B business up on the cloud. He loved it!

Easy to read and understand, pass this out to your IT team members and eCommerce practitioners.
5.0 out of 5 stars Great Book 31 Aug 2014
By prashanth rao - Published on
Highly recommend this book. I benefited from the way the concepts were presented around cloud, the patterns etc. Kelly also has taken a good case around ecommerce on cloud to explain the concepts of cloud, why we should do certain things on the cloud and more importantly, the importance of architecture principles for cloud.
4.0 out of 5 stars This book gives an excellent overview of the various concepts to consider when deploying ... 4 Aug 2014
By Jim - Published on
Format:Kindle Edition
This book gives an excellent overview of the various concepts to consider when deploying an eCommerce solution in the cloud. Written in a way that is not boring and not too technical. If you need to get up to speed quickly on cloud technology, this book will get you there.
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