Introduction. Book I: eBay Basics. Chapter 1: Hooking Up with Online Technology. Chapter 2: Navigating through eBay. Chapter 3: Signing Up and Getting Started. Chapter 4: Understanding eBay Sales. Chapter 5: Checking Out the Seller and Leaving Feedback. Chapter 6: Bidding to Win. Chapter 7: Completing the Transaction. Chapter 8: Participating in the Community. Book II: Essential Tools. Chapter 1: Researching on eBay. Chapter 2: Researching on the Web. Chapter 3: Effi cient Communications for Better Sales. Chapter 4: Simplifying Payment with PayPal. Book III: Selling Like a Pro. Chapter 1: Making Sure Your Listings Make Pence. Chapter 2: Understanding the Finer Points of Selling. Chapter 3: Listing Your Items for Sale. Chapter 4: Using eBay′s Turbo Lister. Chapter 5: Managing Your Sales on My eBay. Chapter 6: Using PayPal to Organise Your Sales. Chapter 7: Checking Out Payment Alternatives. Book IV: Sourcing Merchandise. Chapter 1: Understanding Online Retailing. Chapter 2: Buying Merchandise like the Pros. Chapter 3: Selling Other People′s Stuff. Chapter 4: Benefiting from Liquidation and Drop–Shipping. Book V: Presenting Your Items. Chapter 1: Your eBay Photo Studio. Chapter 2: Mastering eBay Photography. Chapter 3: Sprucing Up Your Listings with HTML. Chapter 4: Getting Your Photos Ready for eBay. Chapter 5: Getting Your Photos on the Web. Book VI: Promoting Your Goods. Chapter 1: Developing Your Website. Chapter 2: Marketing Your Website and eBay Shop. Chapter 3: Using PayPal to Increase Your Sales. Book VII: Storing and Shipping. Chapter 1: Organising Your Merchandise and Shipping Department. Chapter 2: Postage without the Palaver. Chapter 3: Insuring Your Item’s Delivery and Providing Peace of Mind. Book VIII: Powerful Selling. Chapter 1: Upgrading to eBay′s Selling Manager. Chapter 2: Automating with Third–party Auction Management Tools. Chapter 3: Studying Your Statistics. Chapter 4: Becoming a PowerSeller. Chapter 5: Opening Your eBay Shop. Book IX: Office and Legal. Chapter 1: Going Legit. Chapter 2: The Joys of Taxes and Record Keeping. Chapter 3: Using Bookkeeping Software. Chapter 4: Keeping Your Online Business Secure. Chapter 5: Networking Your Office. Index.