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I'm One: 21st Century Mods Paperback – 29 Mar 2013


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Product details

  • Paperback: 160 pages
  • Publisher: Prestel; Reprint edition (29 Mar. 2013)
  • Language: English
  • ISBN-10: 3791348205
  • ISBN-13: 978-3791348209
  • Product Dimensions: 26.9 x 19.8 x 1.8 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 180,057 in Books (See Top 100 in Books)

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Product Description

Review

Photographer Horst A. Friedrichs captures a cross-section of those who are in thrall to all things stylishly 1960's in I'm One: 21st Century Mods, revealing a thriving British subculture that embraces the fashion, music and modes of transport of the era but with a contemporary slant. As one aficionado puts it, 'The past is over but the spirit of Mod never dies'. --Metro London 26th August 2009

A mix of sharp suits, green Parka jackets, soul music and scooters, the Mod movement... is still thriving. It's a credit to the photographer that everything looks authentic. --Flipside, October 2009

Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com

'Friedrichs' shooting style can be described as 'classic reportage with a touch of fashion photography', which is why it comes as no surprise hat many of his image collections have been published as glossy coffee table books'. --Desktop magazine, June 2010

Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com

a collection of... immaculate photographs of Mods doing Mod things --Record Collector

Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com --This text refers to an out of print or unavailable edition of this title.

About the Author

HORST A. FRIEDRICHS' photographs have appeared in Stern, The Independent, and The New York Times. He is the author of Or Glory: 21st Century Rockers and Cycle Style (both by Prestel). He lives in London.

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Customer Reviews

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful By Ray Rooney on 5 Jan. 2010
Format: Hardcover
I was really looking forward to seeing this book but was unfortunately a bit disappointed. I cannot fault the initial words by Rob Bailey which I thought were going to set the scene for some excellent pictures. However after viewing, the book gives the impression that the 21st century mod is exactly the same as the previous mid 60's and revival mods that have gone before. Of all the 100 or so pictures in the book, all of which in fairness are nicely photographed, I only counted about 16 pictures of guys and girls looking really cool... the rest looked frankly a bit tired, clichéd and in some instances all a bit Austin Powers for my taste. All a bit ironic really when you consider the definition of modernism and the fact that those who really got it had moved on by `63/64. But Bailey is right when he says you can be a mod at any age - the ethos of mod never leaves you. There are plenty out there who still have the mod ideal, dig the coolest music, always look sharp and who have the 60's as a reference but neatly apply it to the 21st century. Those in the know recognise it straight away.. and no sign of a parka in sight. If only Friedrichs had sought these folks out....now that would make a relevant book.
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8 of 9 people found the following review helpful By A. Rodriguez on 7 Oct. 2009
Format: Hardcover
I've bought the Book .What a beautiful photographed Book ! I really loved it, as it captures many faces, looks and frames that well represent the whole Mod culture.
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Format: Hardcover Verified Purchase
This book is sposed to be about the 21st century MODS, however, aprt from the usual people, (models who happen to be mods etc) there are few very un mod like types in the book...i was disappointed to say the least. unless you are a completest, dont bother with it. There are better books on the subject out there...the author, (photographer) also did a book on 21st century rockers, which is actually a better more informed book..i sold mine on ebay.
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6 of 8 people found the following review helpful By Mr. Henry Gray on 4 Dec. 2009
Format: Hardcover Verified Purchase
I have bought many Mod books over the years with reams of information but this book is the exact opposite. The stunning pictures are amazing, every one tells it's own story and I would thoroughly recommend this book to everyone. Fantastic!!!!
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5 of 7 people found the following review helpful By Pete Meaden on 28 Dec. 2010
Format: Hardcover
I had high expectations for this. I have been involved in the mod scene since the early 80's. It reverberates through everything I do.

Irritatingy, many people, including a number of people "on the scene" get confused between Mod and the swinging 60's look. To real Mods - this is considered a sin but as time has passed - it seems anything goes. Some of the characters photographed really are not mods, even in the broader sense - eg the character with all the tatts...(?). Not a true picture of what Mod is really about. Attention to detail is a Mod thing, maybe this could have been applied at the editing stage.

There are some cool pictures of true Mods but it seems the compiler doesn't truly understand mod ethics.
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Format: Paperback Verified Purchase
great book for visual referefnce on mod fashion/style.....a great buy at the price. i'd recommend the book to anyone interested in mod fashion & culture.
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1 of 2 people found the following review helpful By ryan on 31 Mar. 2011
Format: Hardcover
a fantastic book, and i am suprised at those on amazon who have given this book a low rating. This book is NOT ABOUT ORIGINAL 60'S MODS!!!!. If you are looking for something authentic to the days of mod originallity, then this is not the book. Many have written thier reviews based upon this, and if they had just read the books title!!!!, then they would have realised that.The days where we could go to brick lane or cambden market, and buy oroginal 60's fred perrys and ben sherman cardigans left over from the 60's is long gone. Many of the old original 60's produce was sold out in the early 80's after the rise of quadrophenia, and now this book is based upon how the youth of today creates the mod style using clothes that are self made, or mixed and matched from various 21st centuary fashion houses. Which is not an easy feat, considering we are now living in the modern britain infatuated with baseball caps, track suits and tastless indie/student fodder. This book is a great homage to those who put love and dedication into living out the glory days, and is a great source of inspiration as to how the mod look can be acchived with a 21st centuary twist. there are Fantastic pictures in this book that will blow you away, and it has been compiled together so that it will be loved by old and young and male and female. A well thought peice of art and publishing.
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4 of 6 people found the following review helpful By TopMod on 18 Feb. 2010
Format: Hardcover Verified Purchase
As someone who's been obsessed by the mod movement since I was 11 in 1979, I found this book very disappointing. Firstly, it's just photos with very little text, many being of no relevance at all to the mod movement. I'm afraid alot of the people featured are not mods, some could audition for the next Austin Powers instalment. Much more to mod than this.
Buy Terry Rawling's book instead.
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