Business Research Projects (Paperback)

New to this edition:

New edition includes expanded coverage of quantitative material;
Coverage of research methods expanded to include desk- and library-based methods;
New edition contains information on how to properly read research, i.e. the process of reading and the process of how to mine an article/piece of research for relevant information, information often missing from other texts;
International coverage expanded and integrated throughout, with a cross-cultural theme introduced in each chapter; Case material drawn from international sources;
Two different types of case material included in the new edition: student-experience cases run throughout the text highlighting student approaches to the issue under discussion; and anecdotal examples extracted and highlighted in the text throughout each chapter;
Completely new and improved text design to aid student retention of key information and to assist navigation and user-friendliness throughout the text; and
Improved companion website.

Features:
This book's approach is one of practical relevance and pragmatism supported by theory, most business students will not become business researchers and this book tells students what they need to ''do'';
The structure takes the students through each stage of the process, from selecting the research topic, through collecting and analysing the data, to writing up the final report;
A key strength of this text lies in the range of material covered ? this book covers all the key topics on both research methods AND project management; and
Excellent support for students undertaking a business research project: action checklists, self-check questions and answers, summary methods and techniques.

COMPLETELY NEW: Action checklists at the end of each chapter: work steadily through these as you read the book, and you've completed your research dissertation! Software for qualitative as well as quantitative analysis. Search strategies for electronic sources in literature reviewing. How to write a reference when you've cited an electronic source. Ethical guidelines for business research specifically, as opposed to research in general.

MORE on: Writing a research proposal for assessment by your tutor. Emergency techniques if you're not sure of the topic to choose. Sample marking schemes for different levels of dissertation. Discourse analysis.

DETAILED REVISIONS AND UPDATES of: Professional bodies' examination objectives. Turning an initial idea into a research objective. The epistemology of the research process. The Provenance Table: working out where your ideas are coming from. Integrated worked examples for questionnaire analysis. Academic rigour: all very well, but how do you achieve it in practical terms? --This text refers to an out of print or unavailable edition of this title.