Quantity:

More Buying Choices

Have one to sell? Sell yours here

Tell the Publisher!
I�d like to read this book on Kindle

Don t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Marketing Genius [Hardcover]

Peter Fisk (Author)

3.8 out of 5 stars See all reviews (6 customer reviews)

RRP:	�14.99
Price:	�9.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�5.25 (35%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Friday, September 10? Choose Express delivery at checkout. See Details

31 new from �5.00 18 used from �4.52 1 collectible from �9.49

Frequently Bought Together

Price For All Three: �28.02

Show availability and delivery details

Buy the selected items together

This item: Marketing Genius by Peter Fisk Hardcover�9.74
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Business Genius: A More Inspired Approach to Business Growth by Peter Fisk Hardcover�8.54
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Customer Genius by Peter Fisk Hardcover�9.74
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Business Genius: A More Inspired Approach to Business Growth

by Peter Fisk

5.0 out of 5 stars (1) �8.54

Customer Genius

by Peter Fisk

4.5 out of 5 stars (2) �9.74

Brilliant Marketing: What the Best Marketers Know, Do and Say

by Richard Hall

4.7 out of 5 stars (9) �7.27

The 22 Immutable Laws Of Branding

by Al Ries

4.5 out of 5 stars (21) �5.36

The 22 Immutable Laws Of Marketing

by Al Ries

4.4 out of 5 stars (14) �5.86

› Explore similar items

Product details

Hardcover: 498 pages
Publisher: Capstone (24 Feb 2006)
Language English
ISBN-10: 1841126810
ISBN-13: 978-1841126814
Product Dimensions: 17.4 x 17.2 x 3.2 cm

Average Customer Review: 3.8 out of 5 stars See all reviews (6 customer reviews)

Amazon Bestsellers Rank: 240,719 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

› Visit Amazon's Peter Fisk Page

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Find Better Sales Leads opens new browser window

www.eTrigue.com - Not just lead generation, develop-leads-for-harvesting system

Marketing Courses opens new browser window

www.ncl.ac.uk/nubs/ - Study an Masters in International Marketing at Newcastle Uni

THESOURCE Marketing Group opens new browser window

www.thesourcemarketinggroup.com - Making Marketing Personal with DirectSmile Cross Media

Product Description

Review

"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)

"...truly inspiring book..." (Brand Strategy, June 2006)

"...exceptional writer..." (bubblewrap, June 2006)

"...fascinating read..." (Irish Enterpreneur, June 2006)

"...spot on..." (Simon Wakeman Journal, June 2006)

"...a good roundup of important marketing theory with some great case studies...." (Brand Strategy, April 2006)

"...truly inspiring book..." (Brand Strategy, June 2006)

"...exceptional writer..." (bubblewrap, June 2006)

"...fascinating read..." (Irish Enterpreneur, June 2006)

"...spot on..." (Simon Wakeman Journal, June 2006)

Product Description

The little black book of marketing is here. Marketing guru Peter Fisk′s inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today′s markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world′s most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world′s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co–author of the FT Handbook of Management.

"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It′s all there: concepts, tools, companies and stories of inspired marketers."
—Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management

"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."
—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks

"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."
—Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells

"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter′s writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."
—Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans

"Customers, brands and marketing should sit at the heart of every business′s strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"
—Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands

"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."
—Hugh Burkitt, CEO, The Marketing Society

See all Product Description

Inside This Book (Learn More)

First Sentence
Every marketer has the ability to achieve 'genius', to combine their intelligence and imagination in more strategic, innovative and effective ways. Read the first page

Explore More
Concordance

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

business(1)

marketing(1)

Agree with these tags?

See all 3 tags...

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Do Customers Ultimately Buy After Viewing This Item?

	58% buy the item featured on this page: Marketing Genius by Peter Fisk Hardcover 3.8 out of 5 stars (6) �9.74
	21% buy Brilliant Marketing: What the Best Marketers Know, Do and Say by Richard Hall Paperback 4.7 out of 5 stars (9) �7.27
	8% buy Marketing For Dummies (UK Edition) by Gregory Brooks Paperback 4.0 out of 5 stars (1) �8.86
	7% buy The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott Paperback 4.2 out of 5 stars (25) �8.38

› Explore similar items

Customer Reviews

6 Reviews

5 star:		(3)
4 star:		(1)
3 star:		(0)
2 star:		(2)
1 star:		(0)

Average Customer Review

3.8 out of 5 stars (6 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Marketing Genius, 31 Aug 2006

By	Jeff Wolfin - See all my reviews (REAL NAME)

This review is from: Marketing Genius (Hardcover)

Sharp, punchy, powerful perspective on all things marketing interleaved with plenty of real life case studies that rocks along at a real pace. I particularly liked the clarity around the need to appeal to customers as human beings - complete with their moods, attitudes and emotions - who do not automatically respond to certain marketing stimulae in the same way everytime. In this book, Peter captures this complexity however, presents it in manageable, bite-sized, easily digestible format. Clearly a man with a real passion and belief in marketing and a book that contains insights for anyone truly interested in what makes customers tick.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

15 of 17 people found the following review helpful:

2.0 out of 5 stars Genius limited to title and cover, 26 April 2007

By	Mr. G. P. Mills "GPM Networking" (Newcastle upon Tyne, England) - See all my reviews (REAL NAME)

This review is from: Marketing Genius (Hardcover)

I really wanted to like this book. Title and cover are great but beyond that, a bit disappointing. I am pretty sure this is a personal thing as I know others who rate it (although still say it was hard going). It seems a bit academic and uses a large number of graphs to explain strategy and consumer behaviour - in this way it reminds me of how marketing used to try very hard to appear academic and scientific. I also dislike the fact that all of the examples seem to be drawn from multi-national corporations and there is little relevance to the vast majority of businesses - tell us how a cafe has used techniques on a limited budget and I could become convinced of genius. A multi-national with the marketing budget equivalant to the GDP of Venezuela, is less convincing. Lost interest half way through it and it failed to inspire me.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

15 of 17 people found the following review helpful:

2.0 out of 5 stars Nothing new, 10 Jun 2006

By	Dan Ramsay "bell_road_books" (London, UK) - See all my reviews (REAL NAME)

This review is from: Marketing Genius (Hardcover)

If you expect to see anything new in this book then you'll be disappointed. This is simply a primer for modern marketing that you'll find in any other text. Don't be seduced by a sexy title and an eye catching cover.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See all 6 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars A genius book of marketing
This book is fantastic. It is like no other book - full of useful insights, ideas and inspirations. Every page has something worth reading. Read more

Published on 6 Oct 2007 by Richard from Copenhagen

4.0 out of 5 stars Fisk is a genius!
The structure is clear to follow and the overall presentation left me wanting more. This coupled with the clear and concise examples to inspire anyone with a remote interest in... Read more

Published on 18 July 2007 by C. Buckingham

5.0 out of 5 stars Marketing Genius
You expect to get something special from a book with "genius" in the title, and I certainly did. Peter Fisk's book not only covers the challenges of marketing in a fresh and... Read more

Published on 17 April 2006 by James R

› See all 6 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }