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Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures
 
 
Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures (Hardcover)
by Dan Roam (Author)
4.0 out of 5 stars  (1 customer review)
RRP: £15.99
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28 used & new available from £6.60

Frequently Bought Together

Customers buy this book with Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds

Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
Price For Both: £24.38

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Product details

  • Hardcover: 288 pages
  • Publisher: PORTFOLIO (3 Sep 2008)
  • Language English
  • ISBN-10: 1591841992
  • ISBN-13: 978-1591841999
  • Product Dimensions: 18.4 x 18.4 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 1,784 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations
    #36 in  Books > Business, Finance & Law > Economics

    (Publishers and authors: Improve Your Sales)

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Product Description

Product Description
When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Synopsis
Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.