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Powerful Marketing On A Shoestring Budget: For Small Businesses [Paperback]

Dee Blick (Author)

4.8 out of 5 stars See all reviews (26 customer reviews)

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Product details

Paperback: 276 pages
Publisher: AuthorHouse (8 Dec 2008)
Language English
ISBN-10: 1438937539
ISBN-13: 978-1438937533
Product Dimensions: 22.8 x 15 x 2 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (26 customer reviews)

Amazon Bestsellers Rank: 9,584 in Books (See Top 100 in Books)

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Customer Reviews

26 Reviews

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4.8 out of 5 stars (26 customer reviews)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars CPCoaching, 5 Mar 2009

By	CPCoaching (UK) - See all my reviews

This review is from: Powerful Marketing On A Shoestring Budget: For Small Businesses (Paperback)

This is an essential practical, 'down to earth' book for any small business. Really easy to read, accessible, informative and specific.

For me it 'cuts through' all the jargon around Marketing and gives you just what you want to know. As a small business owner, it's one of 4 books I would recomment to people - it sits alongside Get Clients Now by C J Hayden, Attracting Perfect Clients by Hall & Brogniez and The E-myth - Michael Gerber. All great books each giving a different angle on marketing/business building.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Powerful marketing on a shoestring budget, 10 Feb 2009

By	S. Francis (Sussex, England) - See all my reviews (REAL NAME)

This review is from: Powerful Marketing On A Shoestring Budget: For Small Businesses (Paperback)

Powerful Marketing On A Shoestring Budget: For Small Businesses
I have had all types of marketing and PR advice since starting my business and read many books, most of which were gobbledegook that didn't come cheap! This book is so user friendly with actual tips rather than just blurb for you to put plans into action. I have already developed a new marketing plan that I believe to be achievable. There are also examples of real businesses that have followed some of the methods and shown their success.

I would buy this book for any friend or colleague going into business as I think it's an essential item to have on your desk! Banks should give them out for free for every new business customer they take on board.

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12 of 13 people found the following review helpful:

5.0 out of 5 stars Fantastic. I would recommend to all those in business., 10 Mar 2009

By	J. M. Connelly (West Sussex, UK) - See all my reviews (REAL NAME)

This review is from: Powerful Marketing On A Shoestring Budget: For Small Businesses (Paperback)

I have just read I have just finished Powerful Marketing On A Shoestring Budget: For Small Businesses and I can honestly say that it is the best marketing book I have ever had the pleasure of reading and I have read, or tried to read many.

Although the book is aimed at the small business, it would be invaluable reading for larger companies who have lost the personal approach. I currently run a business and have done so for a number of years and have worked with several experienced marketing `professionals', most of whom I have become frustrated and uncomfortable with because they simply could not understand the needs of a small business.

Dee not only perfectly understands the small business (lets face if she has built up a very successful one of her own), but has written her book with a passion and warmth, that makes reading it in my own time, at the end of the day, pleasant and inspiring.

I have particular praise for the sections on cold calling, a necessary but for many terrifying part of most small business owners working life. Dee does not go for the more usual "volume and thick skin" approach, but prefers the more respectful, ethical and altogether less stressful approach of relationship building.

It is wonderful after all these years, to find a book on marketing that is readable, effective and principled. Thank you Dee.

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Most Recent Customer Reviews

5.0 out of 5 stars Excellent must have for any marketing department
A very motivational book, with inspiring marketing tips and suggestions. A powerfool tool, with simple easy to implement tips, all at a low cost to the business.

Published 12 days ago by Carrie Cort

5.0 out of 5 stars the title says it all
great straight talking book - for all of us that need to get it done rather than talk about it!

Published 1 month ago by jonas

5.0 out of 5 stars Jo Glapinski
This book was recommended to me by a friend who is a market analyst. After reading it, what springs directly to mind is how refreshingly easy it was to read, offering sound,... Read more

Published 2 months ago by J. E. Glapinski

5.0 out of 5 stars Results from reading Dee Blick book
I recently bought the book, Marketing on a shoestring budget by Dee Blick, following a recommendation from a brand marketing colleague within a well known global pharmaceutical... Read more

Published 3 months ago by Mr. D. Lacey

3.0 out of 5 stars Basic, but useful
A pretty baasic introduction to promotional techniques. Very little on integrated marketing or what happens from lead onwards. Read more

Published 3 months ago by Sammy

5.0 out of 5 stars Superb, practical and inspiring read - a must for all business owners
As a business advisor I have read and reviewed many books on the subject of marketing, most of which have been dry and repetitive and lacking in any real content. Read more

Published 4 months ago by Adams-Kirkham

5.0 out of 5 stars Excellent Tips For Small Businesses
When you're short on time you want a book that's easy to read and has the information you need without having to wade through pages of jargon and hype with no real substance... Read more

Published 4 months ago by Clare Evans

5.0 out of 5 stars Budge Up Philip Kotler.....
....Here is Dee Blick who takes Kotler's sound & proven marketing management principles but makes them "doable" for the small business owner. Read more

Published 4 months ago by Majella Wilkins

5.0 out of 5 stars The Best Little Marketing Bible Money Can Buy!
Having read all the amazing reviews and agreeing with all of them, all I can say is this book is a MUST for any business. Read more

Published 4 months ago by Mrs. A. S. Chambers

5.0 out of 5 stars A sweet treat!
I have wanted to get my hands on this book for almost a year! Having heard so much about it from others who had purchased and read it. Read more

Published 5 months ago by Micala Wilkins

› See all 26 customer reviews...

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