Most Helpful Customer Reviews
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5.0 out of 5 stars
Innovating in a "flat" global marketplace, 23 Jan 2008
The title of Thomas Friedman's most recently published book, The World Is Flat, is explained by the author in the Introduction: his use of the word "flat" refers to "the flattening forces [that] are empowering more and more individuals today to reach further, faster, deeper, and cheaper than ever before" to connect, compete, and collaborate innovatively. John Kao has these same forces in mind when suggesting that America is losing its innovative edge in the global marketplace. "Innovation has become the new currency of global competition as one country after another races toward a new high ground where the capacity for innovation is viewed as a hallmark of national success."
Meanwhile, John Kao asserts that in the United States, "our national capacity for innovation is eroding, with deeply troubling implications for our future. In tomorrow's world, even more than today's, innovation will be the engine of progress. So unless we move to rectify this dismal situation, the United States cannot hope to remain a leader. What's at stake is nothing less than the future prosperity and security of our nation. While our competitor nations focus on educating and training engineers and inventors, our schools are turning out youngsters who are better consumers than they are creators."
What to do? Kao proposes that the United States become an "innovation nation" by making a major commitment of resources, both human and financial, to rejuvenate our innovation age. "And the obvious first step is simply to acknowledge the challenges we face at a national level. After which we must develop a compelling vision and a blueprint for action that will reinvent the way we educate our children, marshal our resources, pursue our research projects, communicate and share our discoveries, and conduct ourselves in the world community."
After first identifying the "what," Kao devotes the bulk of his attention to the "how" of achieving these and other objectives. He cites examples in the past when innovation in the U.S. unequalled (e.g. the Manhattan Project, Lockheed's "Skunk Works," and the U.S. space program's "Project Apollo") as well as examples of successful innovation initiatives in other countries, notably in China and India (of course) but also in Brazil, Denmark, Estonia, Finland, New Zealand, Singapore, and Taiwan. There is indeed what Kao characterizes as "the new geography of innovation" in a world that Friedman describes as "flat."
Kao examines the four principal driving factors behind this "global evolution," noting that the globalization of innovation and of the capital to fund it "are, in my estimation, great positives overall for both the United States and the rest of the world. But the United States must begin ratcheting up its own innovation capacity to stay ahead of the curve."
To me, one of Kao's most interesting ideas is what he calls an "Information Hub" such as the one in San Diego that demonstrates "how talent, investment, and creativity flow to places whose culture encourages the pioneer spirit, the search for open spaces, and the hunger to express itself as much by creating value in a place as through the ideas and ventures that are generated by it."
Kao proposes a BHAG for the United States (Big Hairy Audacious Goal is a term introduced by Jim Collins): to establish twenty Innovation Hubs, each devoted to solving one "wicked" problem (e.g. climate change, environmental degradation, communicable diseases, energy sufficiency, water quality and sufficiency), with initial funding of at least $20 billion. One day, he hopes, "the catalytic nature of diversity and the power of innovation on a planetary basis will unleash the full potential of human beings to better themselves and to create a world well worth living in."
Others may perhaps disagree with Kao's estimate of the nature and extent of the challenges that the United States currently faces. They may also disagree with the details of the response to those challenges that Kao recommends. However, there seems to be little doubt that innovation has not as yet become "the new currency" of U.S. participation in global competition nor is capacity for innovation as yet widely viewed as a "hallmark" of its national success. I agree with Kao that what's now at stake is "nothing less than the future prosperity and security of our nation."
Those who share my regard for this book are urged to check out Friedman's aforementioned book as well as Competing in a Flat World co-authored by Victor Fung, William Fung, and Yoram (Jerry) Wind. Also, Richard Ogle's Smart World, Frans Johansson's The Medici Effect, Henry Chesbrough's Open Innovation and his more recent Open Business Models, and Seeing What's Next co-authored by Clayton Christensen, Scott Anthony, and Erik Roth.
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