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In Defense of Advertising (Paperback)

by Jerry Kirkpatrick (Author)

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Product details

Paperback: 204 pages
Publisher: TLJ Books; Pbk. Ed edition (2 Jan 2007)
Language English
ISBN-10: 0978780302
ISBN-13: 978-0978780302
Product Dimensions: 22.9 x 14.7 x 1.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 137,322 in Books (See Bestsellers in Books)
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#53 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Synopsis
"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo--sophic and economic world view. Only an alter--native world view can refute the charges and put forth a positive moral evaluation of advertising s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

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