Focus Groups as Qualitative Research (Qualitative Research Methods) by David L. Morgan |
by Lia Litosseliti
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Focus Groups: Theory and Practice (Applied Social Research Methods) by Dr. David W. Stewart |
by Dr. Patricia Bazeley
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Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction by Professor David Silverman |
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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
(Richard A. Krueger & Mary Anne Casey From Preface )"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
(Judith Berkowitz )"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
(Nursing Times )Product Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology
The Third Edition of the `standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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Inside This Book
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Groups are a common experience. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Groups are a common experience. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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85% buy the item featured on this page: Focus Groups: A Practical Guide for Applied Research |
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6% buy Doing Focus Groups (Qualitative Research Kit)£18.99 |
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4% buy Qualitative Data Analysis: An Expanded Sourcebook £35.14 |
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3% buy Focus Groups: Theory and Practice (Applied Social Research Methods)£23.99 |
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