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Product Description
Product Description
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
Inside This Book
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First Sentence
As you think about questions, keep several guiding principles in mind. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
As you think about questions, keep several guiding principles in mind. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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46% buy the item featured on this page: Developing Questions for Focus Groups (Focus Group Kit, Vol 3)£28.49 |
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42% buy Focus Groups £25.44 |
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7% buy The Focus Group Kit: Volumes 1-6£88.35 |
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3% buy Focus Groups as Qualitative Research (Qualitative Research Methods)£12.14 |
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