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Guerrilla Marketing [Paperback]

Jay Conrad Levinson (Author)

4.5 out of 5 stars See all reviews (8 customer reviews)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott Paperback�8.38
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Product details

Paperback: 288 pages
Publisher: Piatkus Books; 4th Revised edition edition (3 May 2007)
Language English
ISBN-10: 0749928115
ISBN-13: 978-0749928117
Product Dimensions: 23 x 15.2 x 3 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (8 customer reviews)

Amazon Bestsellers Rank: 23,025 in Books (See Top 100 in Books)

#28 in	Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
#22 in	Books > Business, Finance & Law > E-Commerce > E-commerce
#20 in	Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing

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Product Description

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Inside This Book (Learn More)

First Sentence
Marketing is every bit of contact your company has with anyone in the outside world. Read the first page

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What Do Customers Ultimately Buy After Viewing This Item?

	76% buy the item featured on this page: Guerrilla Marketing by Jay Conrad Levinson Paperback 4.5 out of 5 stars (8) �8.41
	8% buy Brilliant Marketing: What the Best Marketers Know, Do and Say by Richard Hall Paperback 4.7 out of 5 stars (9) �7.27
	7% buy Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing by Jay Conrad Levinson Paperback 4.0 out of 5 stars (2) �7.31
	5% buy The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott Paperback 4.2 out of 5 stars (25) �8.38

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Customer Reviews

8 Reviews

5 star:		(5)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent book-the only one you really need for marketing of a SME business, 11 Aug 2008

By	A. Dawud "Serene Goddess" (Midlands, United Kingdom) - See all my reviews (REAL NAME)

This review is from: Guerrilla Marketing (Paperback)

I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.

The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.

I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.

There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.

The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.

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8 of 9 people found the following review helpful:

5.0 out of 5 stars Guerrilla Marketing, 15 Aug 2007

By	R. Parker (UK) - See all my reviews (REAL NAME)

This review is from: Guerrilla Marketing (Paperback)

A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!

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2 of 2 people found the following review helpful:

4.0 out of 5 stars Useful for Small Businesses, 15 Dec 2008

By	Joanne Morley "Author of The Brighter Marketi... (Leeds, UK) - See all my reviews

This review is from: Guerrilla Marketing (Paperback)

I read this book a few years ago and re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideas in this book and recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book

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Most Recent Customer Reviews

4.0 out of 5 stars From the Godfather of Guerilla's, tough but boring
Jay invented the concept of Guerilla Marketing. The principals are spot on, unfortunately the delivery is dry and boring. Read more

Published 2 months ago by Mr. K. M. Jeffrey

5.0 out of 5 stars Must read for all marketers
This book is THE marketing Bible and after reading you'll agree that statement is no exaggeration.

Having recently begun working after studying marketing, this book... Read more

Published 4 months ago by M. A. Parker

3.0 out of 5 stars Not really about Guerrilla Marketing
I wouldn't say this book is really about Guerrilla Marketing - more bout alternative marketing ideas. Read more

Published 8 months ago by Daddy-O

5.0 out of 5 stars Blowing Your Marketing Possibilities Wide Open
It is a classic, I know but it is worth reading again and again. I picked up so much second time around and continually reference it for our work on marketing our own company and... Read more

Published 8 months ago by John G

5.0 out of 5 stars Suberb
This book has a very American feel to it, yet the principles the author lays out are explained well and book acts as an easy to use reference. Read more

Published 10 months ago by Gavin Leonard

› See all 8 customer reviews...

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