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Internet Marketing: How to Get a Website that Works for Your Business [Paperback]

Nigel T. Packer (Author)

4.6 out of 5 stars See all reviews (33 customer reviews)

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Product details

Paperback: 256 pages
Publisher: Right Way (28 Aug 2008)
Language English
ISBN-10: 0716030209
ISBN-13: 978-0716030201
Product Dimensions: 20.2 x 12.8 x 2.4 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (33 customer reviews)

Amazon Bestsellers Rank: 14,731 in Books (See Top 100 in Books)

#17 in	Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
#13 in	Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
#8 in	Books > Business, Finance & Law > E-Commerce > Web Marketing

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Product Description

Book Description

A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.

Product Description

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: Define the type of website the particular business needs. Understand what customers want from the website. Analyse problems and defects in their existing website. Select the correct keywords to target profitable customers. Enable search engines to find the website quickly and rank it highly. Make sure the website is easy to use and accessible to all. Research competitors’ websites. Find the right web developers and communicate effectively with them. Test the website thoroughly before it goes live.

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	77% buy the item featured on this page: Internet Marketing: How to Get a Website that Works for Your Business by Nigel T. Packer Paperback 4.6 out of 5 stars (33) �4.73
	7% buy Internet Riches: The Simple Money-Making Secrets of Online Millionaires by Scott Fox Paperback 4.3 out of 5 stars (15) �7.78
	6% buy Powerful Marketing On A Shoestring Budget: For Small Businesses by Dee Blick Paperback 4.8 out of 5 stars (26) �11.54
	6% buy Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich by Rosalind Gardner Paperback 4.1 out of 5 stars (8) �7.29

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Customer Reviews

33 Reviews

5 star:		(26)
4 star:		(4)
3 star:		(1)
2 star:		(2)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (33 customer reviews)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Anyone thinking of creating, or improving their Commercial Web Site should read this book, 26 Nov 2008

By	MR GARRY R HARTLEY (High Wycombe, UK) - See all my reviews

This review is from: Internet Marketing: How to Get a Website that Works for Your Business (Paperback)

Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me � in unnecessary work or misunderstandings. I highly recommend this book.

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8 of 8 people found the following review helpful:

5.0 out of 5 stars Simply the best book on creating your own business website, 17 Nov 2008

By	Justin Lusty "Justin Startup author Lusty" (London) - See all my reviews (REAL NAME)

This review is from: Internet Marketing: How to Get a Website that Works for Your Business (Paperback)

I don't give good reviews lightly but I'm going to have to make an exception in this case.

At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.

What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.

My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.

Buy with confidence - it's good, easy to understand and up to date.

Justin Lusty

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7 of 7 people found the following review helpful:

5.0 out of 5 stars An excellent resource for anyone that owns or is developing a website, 28 Nov 2008

By	Mark Ronconi "Mark Ronconi, Business\|Web\|Mark... (Swansea, UK) - See all my reviews (REAL NAME)

This review is from: Internet Marketing: How to Get a Website that Works for Your Business (Paperback)

As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.

This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.

Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.

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Most Recent Customer Reviews

5.0 out of 5 stars A real eye opener
If like me you run your own business but you spend much of your time working alone & you can't always afford to pay for " expert" advice & you have to do things for yourself ,... Read more

Published 13 days ago by Guy

5.0 out of 5 stars Bang on the money...
This book is superb for anybody who is interested about getting the most from your website. Nigel has done all the hard research so you don't have too. Read more

Published 3 months ago by C. Silverstone

2.0 out of 5 stars Outdated and waffley
Disappointing, and very limited in use.

This is a chatty, rambling, pretty superficial book about acquiring a website for your business. Read more

Published 4 months ago by Will Carter

3.0 out of 5 stars I'm less enthusiastic
I'm afraid I didn't find this book as useful as other reviewers have. I found the anecdotal style a bit simplistic and, although there certainly is substance in parts of the book,... Read more

Published 4 months ago by A Reader

4.0 out of 5 stars A very helpful guide
Most people are overwhelmned when facing the need to manage their website presence.

Through practical advice, lots of personal experiences, the author provides an... Read more

Published 5 months ago by Andy Green

4.0 out of 5 stars A decent book with a confusing title
I donot know whose fault it is but title of this book is certainly a misnomer. Subtitle defines this book more accurately. Read more

Published 5 months ago by Serkan Alkan

5.0 out of 5 stars Excellent book.
This is a really great book, I read it in a couple of evenings.
Gives a great overview for any business owner and helps put the complicated world of internet marketing into... Read more

Published 8 months ago by Ms R Cook

5.0 out of 5 stars Excellent!
I have had this book for a few months now and it is never far away from my desk at work.

My job involves keeping track of our 2 websites and I am always looking up... Read more

Published 10 months ago by Ms. J. A. Trevithick

5.0 out of 5 stars Most highly recommended
I would highly recommend this book for anyone who has a website they want to maximise their marketing opportunities from. Read more

Published 10 months ago by K Lawrence

4.0 out of 5 stars Get ahead of your competitors
Anyone who gets this book and applies what they read will be way ahead of their competitors. That is the key though... making sure you do what it says. Read more

Published 10 months ago by Lee Woodford

› See all 33 customer reviews...

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