Quantity:

More Buying Choices

Have one to sell? Sell yours here

Publisher: learn how customers can search inside this book.

Tell the Publisher!
I�d like to read this book on Kindle

Don t have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Marketing: Concepts and Strategies [Paperback]

O.C. Ferrell (Author), Sally Dibb (Author), Lyndon Simkin (Author), William K. Pride (Author)

4.6 out of 5 stars See all reviews (9 customer reviews)

RRP:	�46.99
Price:	�39.14 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�7.85 (17%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 4 left in stock--order soon (more on the way).

Want guaranteed delivery by Friday, September 10? Choose Express delivery at checkout. See Details

25 new from �28.12 27 used from �19.00

	Amazon Price	New from	Used from
Paperback Paperback �39.14 In stock. Publisher: Houghton Mifflin Published: 27 Mar 2005	�39.14	�28.12	�19.00
Show # more paperbacks
Show fewer paperbacks

Frequently Bought Together

Customers Who Bought This Item Also Bought

CIM Coursebook: Delivering Customer Value through Marketing

by Ray Donnelly

3.0 out of 5 stars (1) �19.03

Principles of Marketing: AND MyMarketingLab

by Philip Kotler

4.3 out of 5 stars (3)

Simply Marketing Communications

by Chris Fill

5.0 out of 5 stars (1) �35.99

Marketing Research: An Integrated Approach

by Alan Wilson

4.7 out of 5 stars (6) �35.19

CIM Coursebook: The Marketing Planning Process

by Ray Donnelly

3.0 out of 5 stars (1) �19.05

› Explore similar items

Product details

Paperback: 896 pages
Publisher: Houghton Mifflin; 5 Euro Ed. edition (27 Mar 2005)
Language English
ISBN-10: 061853203X
ISBN-13: 978-0618532032
Product Dimensions: 25 x 20.2 x 3 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)

Amazon Bestsellers Rank: 10,159 in Books (See Top 100 in Books)
#12 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Marketing Courses opens new browser window

www.ncl.ac.uk/nubs/ - Study an Masters in International Marketing at Newcastle Uni

Reach New Customers opens new browser window

www.mmc.co.uk - See how direct mail can grow your business. Free info & advice here.

Marketing Concepts opens new browser window

www.marketingconcepts.co.uk - Advertising, Marketing, Web Edinburgh, Scotland. 0131 467 8700

Product Description

Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

ben acheson(2)

marketing(1)

Agree with these tags?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Do Customers Ultimately Buy After Viewing This Item?

	84% buy the item featured on this page: Marketing: Concepts and Strategies by O.C. Ferrell Paperback 4.6 out of 5 stars (9) �39.14
	6% buy Principles of Marketing: AND MyMarketingLab by Philip Kotler Paperback 4.3 out of 5 stars (3)
	4% buy Marketing For Dummies (UK Edition) by Gregory Brooks Paperback 4.0 out of 5 stars (1) �8.86
	3% buy Brilliant Marketing: What the Best Marketers Know, Do and Say by Richard Hall Paperback 4.7 out of 5 stars (9) �7.27

› Explore similar items

Customer Reviews

9 Reviews

5 star:		(6)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (9 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

4.0 out of 5 stars Excellent & comprehensive introduction to marketing, 31 May 2002

By A Customer

This review is from: Marketing: Concepts and Strategies (Paperback)

This isn't the type of book you can pick up and read at your leisure. However, for anyone on a marketing or business studies course (CIM Advanced Certificate myself), it will prove an invaluable tool for learning the basics of marketing.

There are plenty of case studies to illustrate the points being discussed. The chapters are laid out such that the topics run smoothly together. The only reason it doesn't get 5 stars is the slight lack of depth of material on B2B and services marketing, but other than that - excellent.

If you are on an undergraduate business/marketing or management course, or just want a thorough introduction to marketing, then this is that book.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

6 of 6 people found the following review helpful:

3.0 out of 5 stars DSPF - An acquired Taste, 4 Dec 2004

By A Customer

This review is from: Marketing: Concepts and Strategies (Paperback)

DSPF's book 'Marketing: Concepts and Strategies' provides an excellent overall view of marketing and the related concepts. It is a great reference book for theory, models etc. However, it is tough going and significant will-power is required to get through it. Nonetheless, a good cure for insomnia. CIM students of the "Diploma in..." will find Wilson's book better for the research module as it is more specialised.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

5 of 5 people found the following review helpful:

5.0 out of 5 stars A first class text. Great for both broad and specific coverage, 30 Mar 2007

By	Mr. Toby Cross "Toby Cross" (London) - See all my reviews (REAL NAME)

This review is from: Marketing: Concepts and Strategies (Paperback)

Having studied under the authors at Warwick Business School I can thoroughly recommend this text. The blend of classic marketing theory with original biting insight, coupled with the witty delivery that characterized their lectures is expertly captured in this book.

The chapter summaries and introductions provide the novice reader with a comprehensive, well grounded background to the subject of marketing, and for those looking for deeper insight the chapters are laid out in a very systematic and readable fashion. The overall impression upon finishing the book is how the art and science of marketing can be exploited systematically to create powerful, forward-looking marketing strategy.

Numerous revisions have ensured that it is improved and kept bang up to date.

Help other customers find the most helpful reviews

Was this review helpful to you?

Report this | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See all 9 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Excellent overview
A very valuable book which I have continued to use as a reference even though I no longer work as a marketer. Read more

Published 19 months ago by A Reader

5.0 out of 5 stars Marketing: a solid overview
I was introduced to this text during my studies with the Open University's Business school. I have read a lot about marketing since then (and I had previously worked for a while... Read more

Published 22 months ago by Ben Acheson

5.0 out of 5 stars Brilliant Overview of Marketing for someone not from this field
A really fantastic book giving an overview of the subject in an accessible manner. I've not got a marketing background at all but the examples and cases are really enlightening... Read more

Published on 23 May 2008 by Karl Grocock

5.0 out of 5 stars Excellent Text
I must say that this is an excellent text. The sections on service marketing and the extended marketing mix are excellent. Read more

Published on 16 April 2006 by Mr. S. Moakes

4.0 out of 5 stars easy to read and up-to-date
this book is extremely easy to read, well laid-out and the cases are bang up-to-date. A must for fellow marketing students!

Published on 16 May 2005

5.0 out of 5 stars A truly excellent introduction to marketing!
This was one of the few text books that covered marketing in clear and concise English. I used it to complement distance learning for an MBA. Read more

Published on 17 April 2001

› See all 9 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }