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(What is this?)Product Description
Product Description
This straight–forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.
Discover how to:
- Understand the basics of effective marketing
- Research customers, competitors and industry
- Create a compelling marketing strategy
- Increase consumer awareness
- Satisfy clients’ needs and boost sales
About the author
Ruth Mortimer is the editor of Brand Strategy magazine and often appears on CNN, Sky and the BBC to discuss marketing issues.
Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines on how to communicate with consumers and journalists using interactive channels.
From the Back Cover
Smart marketing techniques to get your business noticed
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you′ll be creating a buzz and increasing profits in no time.
- Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan
Harness your creativity – discover how to generate ideas and communicate creatively with your customers
Create successful advertising and promotions – explore your options for cost–effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online
Expand online with the latest e–marketing tools – find out how to spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking platforms
Connect with your customers – create a brand identity, design eye–catching packaging, price your products to maximise your sales and provide first–class customer service
Open the book and find:
- Up–to–date information on all the latest marketing innovations
Clear guidance to help you plan your strategy
Advice on making the seven Ps work for you
Tools and techniques to maximise your marketing impact
Ideas for low–cost marketing research and advertising
Information on using direct marketing and PR
Guidance to help you stay on the right side of UK data laws
Top tips for saving money in marketing
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