Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line [Hardcover]

Bulletproof your organization against data breach, identity theft, and corporate espionage

In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business.

By interlacing his personal experience with cutting–edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must–read for any individual with a Social Security Number and any business leader who doesn′t want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach.

Protect your net worth and bottom line using the 7 Mindsets of a Spy

• Accumulate Layers of Privacy
• Eliminate the Source
• Destroy Data Risk
• Lock Your Assets
• Evaluate the Offer
• Interrogate the Enemy
• Monitor the Signs

In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one–stop guide to protecting what′s most important and most at risk–your essential business and personal data.

Bulletproof your organization against data breach, identity theft, and corporate espionage

Every business is one data breach away from becoming the media′s next poster–child for poor data protection habits. If your business is responsible for exposing private information—whether customer identity, company financials, employee records, or intellectual capital—the consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation′s proprietary information, whether it′s physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must–read for any individual with a Social Security Number and any business leader who doesn′t want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.

John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.

Filled with current, real–world examples and cutting–edge strategies and applications, Privacy Means Profit will help you to:

• Clearly understand the underlying root causes of corporate data breach

• More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal

• Motivate the members of your organization to protect valuable company information

• Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction

• Internalize the consequences of inaction using illustrative real–life stories

From protecting your personal identity to establishing a privacy–conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard–won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.