| ||||||||||||||||||||
Frequently Bought Together
Customers Who Bought This Item Also Bought
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds |
by Tim Sanders
|
by Daniel H. Pink
|
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School by John Medina |
Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin |
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Product Description
Product Description
From the Inside Flap
Times have changed.
The typical old sales tactics we′re all familiar with no longer work. Cold calling gets you nowhere, door–to–door selling is a nonstarter, and today′s consumers are too savvy for most traditional scripts and closing techniques. With those tactics, it takes more time and effort to reach fewer and fewer clients. If you′re still doing it the old–fashioned way, you′re probably barely keeping your career afloat.
If you want to stop treading water and start making sales, The Contrarian Effect has the answer. This sales approach is like no other in history. Not only do traditional sales tactics fail most of the time, we′re actually better off doing the exact opposite! It may sound crazy, but it′s not just a novel idea; it′s a counterintuitive approach to sales that really works.
High technology and instant communication have put customers firmly in control of the sales process. They don′t answer calls from unknown numbers; they demand honesty and transparency in the sales process; they are well informed about your product before they deal with you; and they have no patience for pressure tactics like closing questions. No wonder traditional sales methods no longer work.
Whether you know it or not, many of today′s best companies have already discovered the contrarian effect. They′re giving up high–pressure selling for low–pressure customer interactions. Other companies are ditching the shotgun approach and getting to know specific customers and what they like in order to offer them the exact kind of product they want. These are examples of the contrarian effect in action, and it not only works, it works well.
If you or your organization is in the sales doldrums, it′s time to shake things up. Read The Contrarian Effect and discover how profitable it can be when you take the old rules and do the exact opposite.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
78% buy the item featured on this page: The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite £12.59 |
 |
11% buy Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling £7.06 |
 |
10% buy The Think Big Manifesto: Think You Can't Change Your Life (and the World)? Think Again £13.59 |
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
