Praise for the previous edition:
'Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' - Alan M. Rugman, Oxford and Indiana University
'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' - Dr John Ellis, Bournemouth Business School
'This valuable new text introduces and integrates topical issues and the variety of perspectives from which they may be viewed. It provides a very good foundation for an understanding of the background against which international business and management decisions are made in today's dynamic global environment. It is especially relevant to see SMEs, green issues and energy given special consideration.' - Stuart Rooks, Oxford Brookes University
About the Author
Debra Johnson is Senior Lecturer at Hull University, UK.
Colin Turner is Senior Lecturer in International Strategic Management at Heriot-Watt University, UK. He has published extensively within the broad field of International Management.