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Business Research: A Practical Guide for Undergraduate and Postgraduate Students
 
 
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Business Research: A Practical Guide for Undergraduate and Postgraduate Students (Paperback)

by Jill Hussey (Author), Roger Hussey (Author) "Although research is central to both business and academic activities, there is no consensus in the literature on how it should be defined ..." (more)
5.0 out of 5 stars See all reviews (7 customer reviews)

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Product details

  • Paperback: 368 pages
  • Publisher: Palgrave Macmillan (17 Jan 1997)
  • Language English
  • ISBN-10: 0333607058
  • ISBN-13: 978-0333607053
  • Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 272,139 in Books (See Bestsellers in Books)

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Product Description

Review
"This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects." --Gilberto Montibeller, Department of Management, London School of Economics, UK --This text refers to the Paperback edition.

Review
"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." --This text refers to the Paperback edition.

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First Sentence
Although research is central to both business and academic activities, there is no consensus in the literature on how it should be defined. Read the first page
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Business Research: A Practical Guide for Undergraduate and Postgraduate Students
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Customer Reviews

7 Reviews
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
5.0 out of 5 stars Lifesaving advice, 10 Jul 2003
By A Customer
This review is from: Business Research (Paperback)
I was given this book by my disseration tutor to help me write my methodology for my MSc. I liked it so much, I bought the company. No, really I liked it so much I bought my own.

Not only did it help me explain my methodology, it offered advice on how to get started on the chapters I didn't know what to do with, what to do if I'd done nothing and the deadline loomed, how to analyse my data without killing myself over it and provided numerous examples of other peoples work. Despite having never written a dissertation before I feel confident that I'm on the right lines, and know where I'll turn if it all goes wrong and my tutor is unavailable. In fact I wish I'd bought it before I'd even started as the advice on chosing a research area would have been very useful in selecting a topic.

I can't recommend it enough. It may be a bit more pricey than some, but it offers much much more. If you're reading this knowing you'll never get it done, or not knowing what to do, this book can only help, and it won't make you feel a fool while you're doing it either.

PS I'd like to thak the authors for providing sensible, readable and valuable advice during the most stressful period of my academic career. You're as good as therapy and much cheaper!

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5 of 5 people found the following review helpful:
5.0 out of 5 stars Dissertation Life saver, 16 Jun 2002
By A Customer
Hussey & Hussey is a must for anyone doing an academic research especially if its a post graduate research. I found it was very informative and thought provoking in that research has to be seen to be unbiased.

The skills attained from using the book to complete my MBA dissertation is now part of the way I review and consider issues around me.

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Excellent for undergraduate and Masters students, 21 Jul 2003
By Mr. Richard Hull "Richard Hull, PhD, FHEA" (Newcastle, UK) - See all my reviews
(REAL NAME)   
This review is from: Business Research (Paperback)
This thoroughly updated Second Edition is now an excellent introduction for both undergraduate and Masters students. The writing is clear, focussed and very student-friendly, with a minimum of jargon, and the structure of the book is also very clear. It will help students from the outset - choosing a research question - to the writing up and presentation of the results of their research project. It has a very good (if somewhat simplistic) chapter on overall research paradigms, which I have found to be especially useful for students undertaking a qualitative project for the first time. It has considerably more intellectual validity than many texts on 'case-study methods', as it is more in tune with current trends in qualitative research.
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Most Recent Customer Reviews

5.0 out of 5 stars Excellent guide for business research methodology
I was given this book by my tutor during my MSc dissertation research and I got exactly what I wanted: clear yet comprehensive explanations why and how to select the research... Read more
Published 3 months ago by Liudmila Kisialiova

5.0 out of 5 stars An invaluable guide to writing a dissertation
This book is probably the best coursework book I had on my MSc course. It clearly lays out how to approach a dissertation from start to finish. Read more
Published on 7 Jul 2006 by MSc Student

5.0 out of 5 stars Great Book
An excellent book for everybody who has to prepare a dissertaion or a thesis. Written in simple language, easy to understand, providing vital information for the researcher.
Published on 24 Feb 2005

5.0 out of 5 stars A practical and valuable book for business researchers
I found the book very useful when I was planning my business research methodology during my doctoral work. Read more
Published on 8 Jul 2000

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