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Brilliant Marketing: What the Best Marketers Know, Do and Say [Paperback]

Richard Hall (Author)
4.7 out of 5 stars  See all reviews (9 customer reviews)
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Product Description

Product Description

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.

 

Brilliant Marketing answers key questions such as:

• What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?

• How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla.

• How do I write and manage a marketing plan?

 

From the Back Cover

Seduction is about making people love you. So is marketing.

You can’t seduce someone if they don’t know you exist; if you don’t engage them and if they don’t appreciate you have something they want.

Brilliant Marketing is your seduction toolkit. You’ll find the skills, examples and attitudes to carry out the most alluring campaigns around.

Brilliant outcomes:

  • Understand the ideas, actions, campaigns that make a real difference.
  • Get a complete marketing skill-set to seduce and inspire.
  • Be a master of strategy – from thinking to planning to execution.

 

Drink in the energy and wisdom of this book...then read it again – it’s not about processes and procedures – it’s actually about you!

Rupert Maitland-Titterton, Head of Public Affairs, Nestlé UK Ltd

 

Brilliant Marketing will transform your understanding of the marketing mix – essential reading.

Rachel Bell, Shine Communication

 

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

9 Reviews
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Average Customer Review
4.7 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
2 of 2 people found the following review helpful:
5.0 out of 5 stars great insight, 2 Feb 2010
By D. L. Sidnick - See all my reviews
(REAL NAME)   
This review is from: Brilliant Marketing: What the Best Marketers Know, Do and Say (Paperback)
I'm starting my own business, but do have some prior marketing experience. This book was really excellent - a real A-Z which would help someone new and also an experienced person (a difficult feat to achieve both!). Great bedtime reading
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Everything you need to know about marketing....... brilliant!!, 19 Jun 2009
By H. Barratt (UK) - See all my reviews
(REAL NAME)   
This review is from: Brilliant Marketing: What the Best Marketers Know, Do and Say (Paperback)
This is a must for anyone in sales and marketing, covering everything from design through to writing a detailed marketing plan. It is so comprehensive that you will not need another marketing book.

The tips are superb and there are some really useful link references that are worth looking up.

Unlike any other business book Hall grips you with his knowledge of the subject and insatiable energy.

It has made me excited to go to work and get stuck in.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Comprehensive, engaging and invaluable, 17 Jun 2009
By Nick Fitzherbert (UK) - See all my reviews
(REAL NAME)   
This review is from: Brilliant Marketing: What the Best Marketers Know, Do and Say (Paperback)
I really wish Richard Hall had been writing his books 30 years ago when I was first studying marketing. Back then I was issued with a book called `Marketing made simple'; it wasn't particularly simple, it was a hard slog and completely un-memorable. Hall's new book, by comparison could be called `Marketing made human' because it draws you in and brings all the principles alive with compelling stories told in a truly engaging tone.

Two further aspects make this book stand out. First, it is about the most `complete' book on marketing you are likely to find - there can be very few people with such comprehensive knowledge. Second, while Hall's vast experience shows through on every page, it is equally balanced with a real hunger for knowledge on what is happening now and what is likely to be coming next. Again, it's rare to get both sides from the same writer.
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Most Recent Customer Reviews

5.0 out of 5 stars Great read
I bought the book hoping to get an introduction to the ideas and concepts of marketing and it has been perfect for this purpose. Read more
Published 12 days ago by C. Shaw

4.0 out of 5 stars Great for marketing execution
A great book for anyone who is implementing marketing activities. Genuinely useful advice on key techniques and skills. Read more
Published 1 month ago by Sammy

4.0 out of 5 stars This is a good book
I have run my own business for a while but wish I'd come across this earlier. The advice in it is practical and down to earth and I'd certainly recommend it to others.
Published 5 months ago by G. King

4.0 out of 5 stars Recipes for marketing success
Cookery books might offer sumptuous photos, but their success hinges on recipes we come to love. By contrast, marketing books have a self-referential quality: the test is first... Read more
Published 5 months ago by Jack Haskew

5.0 out of 5 stars Brilliant Marketing
Brilliant Marketing: What the Best Marketers Know, Do and SayBrilliant Presentation: What the Best Presenters Know, Do and Say (Brilliant Business)

How does he do it... Read more
Published 7 months ago by Ian Duke

5.0 out of 5 stars Great marketing know-how from a real professional.
This new book from Richard Hall has a wealth of marketing information and case studies of some of the great campaigns of all time. Read more
Published 15 months ago by C. J. ARNOLD-BAKER

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