This volume offers practical advice for applying the concepts developed in the fields of information management for defining the importance of computers in a business organization. Examples and guidelines show how to implement this approach across a wide variety of specific business situations. The book addresses the information strategy and business linkages, tactics, plans and measures to uncover the various techniques required to achieve impact on a business. It offers a method for deciding the best course of action a company can take in its computer and information systems strategy, features case studies and fully worked examples of computations. In addition, assessments are provided to simplify understanding of basic to advanced concepts.

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Information Strategy and Economics (Paperback)

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