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Product details

  • Unknown Binding
  • ISBN-10: 0273707590
  • ISBN-13: 978-0273707592
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: 8,340,483 in Books (See Top 100 in Books)

More About the Author

"Well known for his practical online marketing advice, Dave Chaffey (http://www.smartinsights.com) has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.

Get free updates on the latest developments in Digital Marketing from Dave on his SmartInsights.com portal via Email, Twitter, RSS or Facebook.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

Dave is Director of Marketing Insights Limited (www.marketing-insights.co.uk) and has advised companies including 3M, BP, Euroffice.

Product Description

From the Back Cover

‘This book provides the most versatile introduction to e-business and e-commerce available. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry’

Ben Clegg – Aston Business School

 

‘I strongly recommendE-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.’

Jenny Backhouse – University of New South Wales, Australia

 

‘This is by far the best coverage on the subject and the companion website is unparalleled.’

Marc Macaluso – Purdue University Calumet, USA

 

Stay ahead! In today’s fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.

This bestselling text covers all aspects of e-business – focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Here are just a few reasons why you should read E-Business and E-commerce Management:

·            Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com

·            Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing

·            Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility

 

·            Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis

·            Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.

 

Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

 

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

 

--This text refers to the Paperback edition.

About the Author

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

--This text refers to an out of print or unavailable edition of this title.

Inside This Book

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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Mr. T. Jones on 6 July 2007
Format: Paperback
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
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5 of 5 people found the following review helpful By Ben Acheson on 31 Oct. 2008
Format: Perfect Paperback
Current, relevant and clearly explained. One of the world's leading experts imparts a deep and multi-layered understanding of online trading. Every professional and every student in either business or technology should read this book. It will deepen your understanding of the environment in which technology and business merge.
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3 of 3 people found the following review helpful By Mr. D. J. Kibblewhite on 30 Nov. 2009
Format: Paperback
i am taking a course in hospitality management, at stratford and it has helped me so much, its a bit heavy reading even for my tutor but it tells you what u need to know and it is very factual. there are also many different editions of the book but this is the best. there are no other e business books about at the moment thta are as good as this is.
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2 of 2 people found the following review helpful By Dr. Bob Brooks Ph.d on 26 Sept. 2011
Format: Paperback Verified Purchase
Chaffey continues to produce an excellent book on this subject. Whether as novice or experienced practitioner, there is something for everyone in this book.
As the world chief examiner in E-Commerce for the London Chamber of Commerce International Qualifications I recommend this text book as "core-reading"
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1 of 1 people found the following review helpful By Lee Englestone on 17 Dec. 2008
Format: Perfect Paperback
This is a fantastic book which acts as an Introduction, in depth and wide ranging guide to all aspects of eBusiness.

It looks and reads like a University textbook and that's the beauty of it.
The diagrams of models and processes are colourful and extremely useful. However some of the data it uses in data tables is woefully out of date when trying to describe present trends.

It could have done without the HTML / web design sections that are too big a subject to do credit in this book.

I recommend this book to anyone with an interest on the subject.
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1 of 1 people found the following review helpful By Agnieszka Sk on 27 Nov. 2012
Format: Paperback Verified Purchase
It is a text book for my studies. It is a good book, but sometimes it is easy to lost the main stream of thoughts. There are many additional information in tables which make the layout a bit difficult to follow.
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4 of 5 people found the following review helpful By Neenie on 10 Feb. 2009
Format: Paperback
I bought this book to help me assess a business opportunity. Having been out of PR & markteting for some years I found it facinating and I really enjoyed the interactive work on Chaffey's website. There is a special product key and although I did't think I would use it at first I became totally involved and really enjoyed it.
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Format: Paperback Verified Purchase
Fantastic book.Cannot fault it, still relevant even thou this is not the latest edition you will still find a lot of material online to integrate with the theoretical part of the book.
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