Fact is that Britain is soooooooooooooooooooo desperate to have a tennis champion....that it would do anything, even supporting the Scot. He is so ambitious and clever...When there's so much money around him ( no matter where it comes from..)..you can hire a full team of media workers, who every day flash out hundreds of press releases about every thing he does, every breath he takes... The other day it was about GQ magazine and his hairbrushing photos, yesterday it was about "ice baths", today it's about the BBC documentary "The Man behind the Racquet".. Crap! He wants to be the new big next thing, after David Beckham! He will never make it! Has anything like that happened with The champions Federer, Nadal or Djokovic? It's so sad! It's pathetic!
Britain doesn't need to delude itself that we have a tennis champion since Murray's success is scientifically measureable: just count the slam finals and slam wins. No Brit since Perry comes close, no Brit at all in the open era. Besides that Murray is something like 7th best in history for slam wins compared vs players from all countries, so no mean feat. Murray is demonstrably at the (near) top of his sport - unlike David Beckham ever was btw. Beckham is a media darling and was a decent English footballer but didn't compare at all to the best from Italy, Spain, Brazil etc. You should be holding Murray up as the real thing, and Beckham as the undeserving poseur (I'm just making a comparison, in fact I think Beckham seems like a nice guy, but I don't really understand the personality cult around him).
The No.6th ranked Scot is at the end of his journey.. He will never go back to his previous ranking. And as for the forthcoming Davis Cup tie against the US team, despite all fanfare and brouhaha from British media and the BBC, it will surely be a scorching and undelible defeat!