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Le bugie nel carrello: Per una spesa più consapevole. Le leggende e i trucchi del marketing sul cibo che compriamo (Chiarelettere Reverse) (Italian Edition)
 
 

Le bugie nel carrello: Per una spesa più consapevole. Le leggende e i trucchi del marketing sul cibo che compriamo (Chiarelettere Reverse) (Italian Edition) [Kindle Edition]

Dario Bressanini
5.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: £8.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

Cos’è esattamente il Kamut®? Perché è meglio non mangiare troppo tonno? Le patate al selenio fanno bene alla salute? La mortadella al 100 per cento naturale esiste davvero? Dopo il successo di PANE E BUGIE (Chiarelettere 2010), il libro sulla disinformazione in campo alimentare, Dario Bressanini ci accompagna tra gli scaffali di un supermercato immaginario e ci aiuta a capire cosa raccontano, e cosa nascondono, le etichette dei prodotti che acquistiamo. Scopriremo, tra l’altro, che l’equazione “naturale = buono” è uno dei pregiudizi più radicati e più usati dalla pubblicità, che un prodotto che l’etichetta descrive come a “chimica zero” i conservanti li contiene, che il prezzo di una bottiglia di vino ne influenza l’apprezzamento e che il tonno più buono non si taglia con un grissino.

Product details

  • Format: Kindle Edition
  • File Size: 529 KB
  • Print Length: 192 pages
  • Publisher: Chiarelettere (16 May 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: Italian
  • ASIN: B00CP5IB90
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #600,073 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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5.0 out of 5 stars Brilliantly written and very useful 19 Jan 2014
Format:Kindle Edition|Verified Purchase
Eexcellent source of info on food. Mostly focused on the Italian market. Well documented and written with a dry witty style.
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Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars everybody should read it 14 July 2013
By Irio Lavagno - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Very useful with lots of informations about the stuff we find in the supermarkets and not only, everything explained in an entertaining way. Definitely a must read for the inquisitive mind.
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