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Brush Paperback – 11 Mar 2011

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Frequently Bought Together

Brush + The Business of Dentistry: How to Run a Successful and Profitable Dental Practice + Don't Wait for the Tooth Fairy: How to Communicate Effectively and Create the Perfect Patient Journey in Your Dental Practice
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Product details

  • Paperback: 210 pages
  • Publisher: Bow Lane Limited; 1st Edition edition (11 Mar. 2011)
  • Language: English
  • ISBN-10: 0956833209
  • ISBN-13: 978-0956833204
  • Product Dimensions: 20 x 13 x 1.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Bestsellers Rank: 315,242 in Books (See Top 100 in Books)

More About the Author

James Goolnik BDS MSc is a clinical dentist and founder of the Bow Lane Dental
Group which is based in the City of London, England.

It was voted London practice of the year in 2006. James is immediate past-president of the British Academy of Cosmetic Dentistry.
He qualified from Kings' College Dental School in 1992 and went to study his Masters degree in Conservative Dentistry at the Eastman Dental Institute.

James sits on the board of the British Dental Bleaching Society and helps train the dental team worldwide regarding tooth whitening, minimal intervention dentistry, social media and marketing. He has produced training DVD's for a major whitening company and the worlds first dental practice iphone app.

James is a key-opinion leader and was voted the most influential person in UK Dentistry in 2011 and 2012. He is currently working on increasing the attendance at the Dentist through the charity Heart Your Smile- www.heartyoursmile.co.uk

Product Description

Review

This book is packed with so much of the latest information and great advice. Any dental practice owner or potential owner is missing out without reading the gems in this book. --Dr Manrina Rhode

This book is A MASTERPIECE, loved it and had a laugh reading it not your usual dental book. READ it before your competition does! --Dr. Sandra Garcia Martin

Insightful and essential reading for any dentist aspiring to own a high end private practice, a refreshing take on how to get all the ingredients for success to gel. --Mark Vardon

Brush provides a personal, straightforward look into building a successful dental practice. Dr. Goolnik s experiences provide the backgound for both practical and inspiring guidelines. Don t miss this treasure of ideas. --Cathy Jameson, PhD, Founder and CEO Jameson Managment, Inc.

Insightful and essential reading for any dentist aspiring to own a high end private practice, a refreshing take on how to get all the ingredients for success to gel. --Mark Vardon

About the Author

James Goolnik is a clinical dentist. His dental practice was voted London practice of the year in 2006. James is immediate past-president of the British Academy of Cosmetic Dentistry. He qualified from Kings College Dental School (London) and went to study his Masters degree in Conservative Dentistry at the Eastman Dental Institute. James sits on the board of the British Dental Bleaching Society and helps train the dental team worldwide regarding tooth whitening, minimal intervention dentistry, social media and marketing. James is a key-opinion leader and was voted the fourth most influential person in UK Dentistry in 2010. He is well known in the media and is the clinical ambassador to Arm and Hammer.

Inside This Book

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Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Nicola Shaw on 7 Dec. 2011
Format: Paperback
This is one of the very few dental books that I couldn't put down! James has written a truly inspiring book, not just for the dental practice owner but for the entire dental team. Infact, anyone reading this book will benefit from hearing James's attitudes and beliefs and will come away feeling uplifted and motivated to be the best they can be. It is packed with top tips, success stories and just as importantly, what didn't work. A fantastic book, I cannot recommend it enough.
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1 of 1 people found the following review helpful By cocoxs2 on 10 May 2013
Format: Paperback Verified Purchase
I bought this book on recommendation by a friend and had no expectations. Reading it has been like taking an insightful journey with someone who has definitely stretched himself in the world of Dentistry. It's beautifully written, interspersed with humor [which can be so lacking among dentists], idiot- friendly [ some of us are that slow] and rich with useful common sense tips. A definite must have for someone contemplating buying a practice and for practice owners stuck in a rut. Excellent book!
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1 of 1 people found the following review helpful By Miss V. Holden on 7 Sept. 2011
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Thanks to James for getting this book together and sharing his insight and experience with us.
The book is filled with useful information, tips and ideas which could have produced three books let alone 1.
There is a lot which I will be putting into practice!
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3 of 4 people found the following review helpful By Rose Washington on 30 Jun. 2011
Format: Paperback
I'm delighted to say I had the privilege of meeting James Goolnik only today (29/06/11), he was invited as guest speaker to a seminar in Saving Faces cosmetic Dentil practice, Liverpool. My first impressions on meeting him was how genuine he was, my second, was how passionate he spoke about his work, although I have no involvment in dentistry what so ever, this was irrelevant, he spoke with such sincerity and integrity that I couldn't help but be interested in what he had to say.

At times, through out the seminar I felt out of my depth with all the jargon that only people in the dentist world know, but , I never once lost the feeling that he was absolutely wanting the best for his clients, it was crystal clear to me that he wanted a practice that was very person centred, and holistic in it's approach.

I have read quite a few chapters in the book, it's light , bright and breezy,and spot on. James seems to have a knack of bringing a new dimension to the professional world regardless of what the profession may be.

In a nut shell, I just think he cares, simple, but sadly very scarce in such a competitive business.

Thank you James for reminding me to stay with my passion.

Yes, what I've read I've found to be very inspirational.

Thank you for sharing!
Rose Washington
Aromatherapist for Saving Faces.
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Format: Paperback
I am an italian Dentist and I have only by chance found this pearl. I have immediately understood that this is not a tipical guru book, the one written by someone that has never touched the mouth of a single patient. This is real " experience driven" stuff.
I suggest to read the book twice, the first to have an idea of the approach, and the second to dig in deeply. Anyway when he writes "email me when you want" it is true, he has replied me the day after. The tipical guru replies with a "come to my course". He answered me. Thank You James.
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1 of 1 people found the following review helpful By Dentist on 6 Jan. 2012
Format: Paperback
A must read!!A truly inspiring and fantastic book packed with top tips and applies to anybody in any business .A highly recommended book with a brilliant presentation.
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I bought this book after a recommendation from a colleague. It's an absolutely fantastic read - very well written and full of genuine pearls of wisdom. Really appreciate having such a bare bones insight in to the ups and downs of managing a dental business and really looking forward to implementing James' recommendations. Great book, don't hesitate in getting it because it's one of those resources that I can see going back and re-reading many times in the future.
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By David Bretton on 6 April 2014
Format: Paperback Verified Purchase
As a young dentist I saw James speak at a conference recently - delivering an interesting and informative talk on tooth whitening.

After going away I then came across Brush. It did not disappoint - for whatever stage you are in your dental career I would definitely say this book is a must read, with lots of useful tips and very motivating!

James is an inspiration and role mode; a credit to our profession.
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