From the Back Cover
The easy way to build an online craft business Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft or vintage–goods business from scratch. You′ll get information on setting up your online shop, listing and selling your items, engaging in the Etsy community, and more. If DIY is your domain, this book gives you the know–how to create a successful business that pays. Let′s get this party started — learn how to sign up for an Etsy account, navigate the site, see what′s for sale, and stay safe online Set up shop — understand what you can (and can′t) sell on Etsy, create an eye–catching storefront, establish your shop′s policies, and price your work Start selling — get expert advice on photographing your goods, writing engaging titles and descriptions, listing your items, and closing the deal The heart of the matter — learn how to handle business matters with ease, from providing excellent customer service to managing your Etsy store Show your spirit — discover all the fun that Etsy has to offer, join in the community spirit, keep up with Etsy news, and spread the word about other Etsy sellers Open the book and find: Information about Etsy′s purpose and business model How to sign up and get around the site Tips for setting up your storefront Guidance on establishing shop policies and prices Advice on managing item listings The 411 on shipping and customer service Ideas for using social networking to your advantage The scoop on getting help when you need it Learn to: Sell handmade goods, vintage items, and craft supplies at etsy.com Photograph your work and write compelling item descriptions Market your wares and manage your shop Provide excellent customer service
About the Author
Allison Strine is the author of LadyBirdLand! and takes unreasonable joy in her Etsy shop feedback comments. You can peruse her wares at allisonstrine.etsy.com. Kate Shoup has authored several books, including Not Your Mama′s Beading , Not Your Mama′s Stitching , and Rubbish: Reuse Your Refuse (all from Wiley).