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"billboard advertising" › Books

 
 
Showing 1 - 12 of 157 Results
 
1. 
Product Details
Sensational Billboards in Advertising by Birgit Krols (Paperback - 30 Sep 2007)
Buy new: £20.00 £17.00    8 Used & new from £4.89
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2. 
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Billboard Advertising for Know-it-alls by For Know-It-Alls (Paperback - 14 Jan 2008)
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3. 
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Billboard Advertising in St Louis: Report of the Signs and Billboards Committee of the Civic League. by Author Unknown (Paperback - 27 April 2009)
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4. 
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Citizens' action handbook on alcohol and tobacco billboard advertising by Edward T McMahon (Unknown Binding - 1990)
1 Used & new from £26.97
5. 
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Gotcha!: Art of Billboard Advertising by Wai Yew (Hardcover - Sep 1991)
5 Used & new from £30.12
6. 
Product Details
Advertising for Dummies by Gary Dahl (Paperback - 12 Jan 2007)
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5.0 out of 5 stars   (1)
Excerpt - page 9: "Chapter 1 Advertising: Mastering the Art of Promotion In This Chapter Being aware of the advertising around you (as if you could avoid"
7. 
Product Details
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research and Buying (LEA's Communication) (LEA's Communication Series) by Helen Katz (Paperback - 15 Dec 2006)
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Excerpt - page 79: " ... section, Alternative Forms of Communication. BENEFITS OF OUTDOOR BILLBOARDS TO ADVERTISERS The advantages of billboard advertising have contributed"
8. 
Product Details
Signs of Opportunity: How Lamar Advertising Grew Into the Biggest Billboard Business in America by Dan Marin (Paperback - 30 Jun 2008)
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9. 
Product Details
Great American Billboards by Fred E. Basten (Paperback - 28 Feb 2007)
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Excerpt - page 17: "Compare this poster with the Chevrolet billboard from 1950 that targeted a middle-class, family-oriented audience (page 132"
10. 
Product Details
Sex in Advertising: Perspectives on the Erotic Appeal (Communication) by Tom Reichert and Jacqueline Lambiase (Paperback - 12 Jan 2003)
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Excerpt - page 5: " ... Seungwhan Lee, and Zaiomei Cai examines the influence of sexual appeals on alcohol billboard advertising"
11. 
Product Details
33 Ruthless Rules of Local Advertising by Michael Corbett and Dave Stilli (Paperback - 25 Jan 2002)
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5.0 out of 5 stars   (1)
12. 
Product Details
Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Mathieson (Hardcover - 1 Aug 2005)
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Excerpt - Index: " ... Bertelli, Patrizio, 145 Bezos, Jeff, 31 Bigaleow, Lauren, 49 billboard advertising, see outdoor adver- tising blogging"
 
 
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