Welcome to the Barbie Store at Amazon.co.uk

Did You Know?

Barbie I Can Be Movie Star
Barbie's first career was as a teenage fashion model. Barbie has now had 125 careers, from astronaut to presidential candidate to lifeguard. Check out her latest achievements with the I Can Be... range, or browse the entire Careers selection.

Barbie Store

With her many outfits, careers and dream houses, Barbie has been the world’s most recognisable fashion doll and a pop culture icon for over 50 years. Now with a home at Amazon.co.uk, you can shop all kinds of Barbie dolls, playsets, accessories and much more.

What's New in Barbie's World?

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Barbie's Story

Barbara Millicent Roberts was “born” on March 9, 1959, in (fictional) Willows, Wisconsin. First introduced as the original teenage fashion model, Barbie doll has since had more than 125 careers, represented 40 different countries and collaborated with more than 70 different fashion designers. With one Barbie doll sold every 3 seconds somewhere in the world, Barbie remains the world’s most popular doll and a powerhouse brand among girls of all ages. Through the decades, the Barbie brand has evolved with girls, extending into entertainment, online and more than 45 different consumer products categories. With a large social media presence on Twitter, YouTube and Facebook, Barbie is everywhere girls are today.

Today you can buy Barbie dolls from ranges such as I Can Be..., Fashionistas, Princesses, Fairies and Mermaids, movies such as The Princess and the Popstar and A Mermaid's Tale. You can meet Barbie's sisters, Skipper, Stacie and Chelsea, and her horse, Tawny, along with the rest of her pets. You can accessorise Barbie's wardrobe, by buying clothes, a dress, and a closet in which to put them. You can put Barbie in a car, or on some furniture with Barbie Estate--and now you can even find Barbie on DVD.