Give Packaging Feedback

Give Packaging Feedback
Help us improve Amazon and product packaging by uploading images of items that you've ordered from Amazon. Get started.

What is Frustration-Free Packaging?


Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate 'wrap rage'--the frustration of trying to free a product from a nearly impenetrable package. Using recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties, Amazon Frustration-Free Packaging is designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging.

The product is exactly the same--we’ve just changed the packaging.

In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less material. It will take many years, but our vision is to offer our entire catalogue of products in Frustration-Free Packaging.

SanDisk SDSDB-016G-FFP 16 GB SDHC...

SanDisk Extreme® Pro™ SDHC™ UHS-1 Card Shoot like a pro with SanDisk Extreme® Pro™ SDHC... Read more
£19.99 £6.26

The Amazon Green Store and the Environment
Head over to our main Amazon Green store for a wider selection of items.

Visit the Amazon Green store

Amazon Appstore
It's Easy to Open
Without the right tools, opening some products can be next to impossible. Frustration-Free Packaging eliminates materials like steel wire ties and hard plastic clamshells to ensure nothing gets between you and your product.
Amazon Appstore
It's Recyclable
We believe packaging should be sustainable; that's why Frustration-Free Packaging is made of recyclable materials. Whenever possible, products are dispatched in their original packaging eliminating the need for an additional shipping box.
Amazon Appstore
It Protects Your Product
You deserve to have your product arrive in the right condition every time. Items in Frustration-Free Packaging are lab tested to ensure your product is well protected all the way to its final destination.

Eliminating Wrap Rage Since 2008

Wrap rage, we get it. Check out the video below and what we're doing to alleviate it. Read about our progress in CEO Jeff Bezos 2013 letter and see where it all began the day we launched FFP in 2008.

Want to help us improve and product packaging? Tell us via the Packaging Feedback Program and also upload images about orders you’ve placed with

Featured Categories

What's Popular and Frustration Free?

Frustration-Free Ink Cartridges

Frustration-Free Laptops

Frustration-Free Baby Products

Customer Discussions

Discussion Replies Latest Post
E-book 0 21 days ago
Packaging not secure 0 10 Feb 2015
How much packaging 1 26 Jun 2014
Deliveries outside the UK 1 1 May 2014
kindle????????/ 7 4 Dec 2013
Plastic Free Packaging. 3 7 Nov 2013
Plastic Free Packaging. 0 7 Oct 2010