Discover the AmazonBasics range of electronic accessories
What is AmazonBasics?AmazonBasics is an Amazon brand of electronics, computer, office and home essentials at lower prices. It includes a range of computer accessories such as cables, phone and MP3 accessories, office supplies, camera accessories, and many more.

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Help us improve Amazon and product packaging by uploading images of items that you've ordered from Amazon. Get started.

What is Frustration-Free Packaging?

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Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate 'wrap rage'--the frustration of trying to free a product from a nearly impenetrable package. Using recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties, Amazon Frustration-Free Packaging is designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging.

The product is exactly the same--we’ve just changed the packaging.

In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less material. It will take many years, but our vision is to offer our entire catalogue of products in Frustration-Free Packaging.

MacBook Pro 13inch 2.4GHz

Introducing the new 13-inch MacBook Pro--the new standard for performance and portability The... Read more

The Amazon Green Store

Amazon.co.uk and the Environment
Head over to our main Amazon Green store for a wider selection of items.

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It's Easy to Open
Without the right tools, opening some products can be next to impossible. Frustration-Free Packaging eliminates materials like steel wire ties and hard plastic clamshells to ensure nothing gets between you and your product.
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It's Recyclable
We believe packaging should be sustainable; that's why Frustration-Free Packaging is made of recyclable materials. Whenever possible, products are dispatched in their original packaging eliminating the need for an additional shipping box.
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It Protects Your Product
You deserve to have your product arrive in the right condition every time. Items in Frustration-Free Packaging are lab tested to ensure your product is well protected all the way to its final destination.

Eliminating Wrap Rage Since 2008

Wrap rage, we get it. Check out the video below and what we're doing to alleviate it. Read about our progress in CEO Jeff Bezos 2013 letter and see where it all began the day we launched FFP in 2008.

Want to help us improve Amazon.com and product packaging? Tell us via the Packaging Feedback Program and also upload images about orders you’ve placed with Amazon.com.

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Customer Discussions in Frustration-Free Packaging
Discussion Replies Latest Post
How much packaging 1 26 Jun 2014
Deliveries outside the UK 1 1 May 2014
kindle????????/ 7 4 Dec 2013
Plastic Free Packaging. 3 7 Nov 2013
Plastic Free Packaging. 0 7 Oct 2010