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What is Frustration-Free Packaging?
Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate 'wrap rage'--the frustration of trying to free a product from a nearly impenetrable package. Using recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties, Amazon Frustration-Free Packaging is designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging.
The product is exactly the same--we’ve just changed the packaging.
In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less material. It will take many years, but our vision is to offer our entire catalogue of products in Frustration-Free Packaging.
The Amazon Green Store
Eliminating Wrap Rage Since 2008
Wrap rage, we get it. Check out the video below and what we're doing to alleviate it. Read about our progress in CEO Jeff Bezos 2013 letter and see where it all began the day we launched FFP in 2008.
Want to help us improve Amazon.com and product packaging? Tell us via the Packaging Feedback Program and also upload images about orders you’ve placed with Amazon.com.